Digital Analytics Implementation Analyst

Marks & Spencer Plc; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading retail company in Greater London is seeking a Digital Analytics Implementation Specialist to manage Adobe Analytics tracking across their websites. This role requires strong skills in data analysis, experience with Adobe Analytics, and excellent communication abilities. Responsibilities include requirements gathering, documentation of tagging specifications, and stakeholder interaction. Join a forward-thinking team with significant benefits including a discount on products, competitive holidays, and well-being support.

Benefits

20% colleague discount

Competitive holiday entitlement

Discretionary bonus schemes

Defined Contribution Pension Scheme

Training programmes

Well-being support

Charity volunteer day

Qualifications

• A degree (or higher) in a numerate subject such as Mathematics, Statistics or a related field.
• Hands‑on experience with Adobe Analytics (Omniture).
• Naturally curious and analytical mindset.
• Great communication and presentation skills.
• Strong attention to detail and organisational skills.

Responsibilities

• Work with Product Owners and engineers to understand reporting requirements.
• Write clear, detailed tagging specifications.
• Make changes in Tealium tag management system.
• Configure Tealium to map the data into Adobe Analytics.
• Discuss reporting output with stakeholders.

Skills

Adobe Analytics

Data analysis

SQL

Communication

Attention to detail

Education

Degree in Mathematics, Statistics, or related field

Tools

Tealium

Job description

Digital Analytics Implementation Specialist

We’re looking for a Digital Analytics Implementation Specialist to manage Adobe Analytics tracking across M&S UK/ROI websites and web applications.

Key responsibilities

1. Requirements gathering – Work with Product Owners and engineers to understand reporting requirements and make recommendations, based on business experience and balancing cost against benefit.
2. Documentation – Write clear, detailed tagging specifications, following an existing template, with example code snippets and expected output.
3. Development – Make changes in Tealium tag management system to ensure the tagging will result in the required output into Adobe Analytics and the wider Tealium Data Layer, for consumption by other third‑party tags (e.g., CDP).
4. Tealium Configuration – Configure Tealium to map the data into Adobe Analytics dimensions and metrics.
5. Adobe Configuration – Configure dimensions and metrics to give the required reporting output. Configure processing rules and classifications to augment raw data, were useful.
6. Stakeholder Management – Discuss reporting output with stakeholders to ensure understanding and hand over to O&O analysts when deeper analysis is needed.
7. Auditing – Build Observe point audits and rules to test the tracking on an ongoing basis. Configure alerts in ObservePoint and/or Adobe to pro‑actively highlight missing/incorrect data.
8. Community presence – Have a presence within the M&S analytical and reporting community and answer queries relating to implementation.

Qualifications

• A degree (or higher) in a numerate subject such as Mathematics, Statistics or a related field, with a passion for using data to tell stories and solve problems.
• Hands‑on experience with Adobe Analytics (Omniture) and a solid understanding of digital data analysis.
• A naturally curious and analytical mindset, able to organise and interpret data from different sources to uncover meaningful insights.
• Great communication and presentation skills, with the confidence to share your findings and influence teams across the business.
• Strong attention to detail and organisational skills, with a proactive, collaborative approach to learning and growing. Experience with Adobe Analytics implementation or SQL would be a bonus.

Benefits

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third‑party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry‑leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away from work.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your through this process.