Digital Analyst

Tria; Willenhall; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading digital analytics firm in the UK is seeking a Digital Analytics & CRO Specialist to drive conversion optimization across global platforms. This hybrid role involves configuring analytics tools, developing tagging specs, and delivering performance insights through dashboards. The ideal candidate has hands-on experience with GA4, Adobe Analytics, and CRO strategies while ensuring compliance with GDPR. Join us to shape data-driven digital experiences!

Qualifications

• Hands-on experience with GA4, Adobe Analytics, GTM.
• Strong CRO and experimentation knowledge.
• Skilled in dashboarding tools and data storytelling.
• Familiarity with GDPR and data governance.

Responsibilities

• Configure and optimise analytics tools (GA4, Adobe Analytics, GTM).
• Develop tagging specs, data layers, and event taxonomies.
• Build dashboards (Looker Studio, Power BI) and deliver performance insights.
• Lead CRO strategies: design A/B and multivariate tests, analyse results, and recommend improvements.
• Ensure compliance with GDPR and data governance standards.
• Collaborate with product, UX, and engineering teams.

Skills

GA4

Adobe Analytics

Google Tag Manager (GTM)

CRO strategies

Dashboarding tools

Tools

Looker Studio

Power BI

Databricks

Hotjar

Contentsquare

Job description

Digital Analytics & CRO Specialist

Birmingham - Hybrid - 2-3 days

About the Role

We're seeking a data-driven specialist to own digital analytics and conversion optimisation across global platforms. You'll implement robust tracking, deliver actionable insights, and drive a culture of experimentation.

Key Responsibilities

• Configure and optimise analytics tools (GA4, Adobe Analytics, GTM).
• Develop tagging specs, data layers, and event taxonomies.
• Build dashboards (Looker Studio, Power BI) and deliver performance insights.
• Lead CRO strategies: design A/B and multivariate tests, analyse results, and recommend improvements.
• Ensure compliance with GDPR and data governance standards.
• Collaborate with product, UX, and engineering teams to embed analytics early.

What We're Looking For

• Hands-on experience with GA4, Adobe Analytics, GTM.
• Strong CRO and experimentation knowledge.
• Skilled in dashboarding tools and data storytelling.
• Familiarity with GDPR and data governance.

Bonus

• Databricks, CRM integrations, behavioural tools (Hotjar, Contentsquare).

Apply now to help shape data-driven digital experiences