Digital Advertising Product Analyst

Digital Ad-network; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Join a leading national newspaper's expanding digital team. This role involves analyzing a full range of advertising products and delivering insights through statistical techniques and dashboard creation. Candidates should have experience in digital advertising and be familiar with various ad products.

Qualifications

• Experience in digital advertising analysis.
• Familiarity with various advertising products.

Responsibilities

• Analyze commercial products including display, video, mobile, and social.
• Create dashboards and deliver insights to steer product roadmaps.
• Hypothesize and perform statistical analysis to measure initiative impacts.

Skills

Statistical analysis

Analytical techniques

AB testing

Dashboard creation

SQL

R

Hadoop

Excel

Job description

Salary: £40-55k plus bonus & a strong benefits package

Date Posted: 19 September 2018

Job Type: permanent

Company: Newspaper

Contact: [e-mail]

Job Ref: APA4

Job Description

Join the expanding digital team for one of the UK’s most loved national newspapers. Take stock of their full range of advertising products. Carry out a range of analytical techniques & tests to identify opportunities for improvement.

Take ownership of the analysis across all commercial products (display, video, mobile, programmatic, social, native), considering viewability, interaction, and engagement metrics. Create dashboards and deliver usable insights to help steer product roadmaps.

Utilize tools such as SQL, R, Hadoop, Excel to hypothesize and perform statistical analysis, AB tests, and experiments to measure the impact of product initiatives on revenue, technical performance, advertiser & reader engagement.

Candidates should have analysis experience within the digital advertising industry and familiarity with various ad products.

Salary circa £40-55k plus bonus & a strong benefits package.