Digital Acquisition Manager

Blu Digital; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading B2C global haircare brand is seeking a Digital Acquisition Manager to join their digital marketing team. The role, operating on a hybrid model, focuses on acquiring new customers through innovative campaigns across multiple digital channels. Ideal candidates will possess strong hands-on experience and a deep understanding of digital marketing strategies.

Qualifications

• Hands-on experience creating digital campaigns across various channels.
• Strong understanding of digital marketing attributes and audience targeting.
• Experience managing agencies and vendors is advantageous.

Responsibilities

• Own paid media strategy, budgets, and execution across UK and US markets.
• Develop acquisition strategies and media plans alongside creative teams.
• Report results to key brand stakeholders.

Skills

Digital campaigns

Paid media strategy

Entrepreneurial mindset

Agency management

Analytical skills

Job description

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Digital Acquisition Manager

Location: Remote/London

My client is an industry-leading B2C global haircare brand looking for a Digital Acquisition Manager to join their well-established digital marketing team. They offer a competitive salary of up to £60,000 plus a 20% bonus. The role operates on a hybrid model, with 1 day in their London central office and 4 days working from home each week.

You will report directly to the Ecommerce Director, with one direct report (Digital Marketing Executive). Your responsibilities include owning paid media strategy, budgets, and implementation across global markets. You will be responsible for acquiring new customers to their websites in the UK and US markets by creating best-in-class campaigns across Search, Social, Display, Affiliates, and Connected TV. You will work alongside the creative team and digital media agencies to develop acquisition strategies and media plans across all channels, as well as oversee execution and report results to key brand stakeholders.

The ideal candidate will be ambitious with an entrepreneurial mindset and have hands-on experience creating digital campaigns. A strong understanding of each channel, including its attributes, limitations, and audience, is essential. Experience managing agencies and vendors is advantageous.