Digital Account Executive

The Kite Factory; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic media agency in London is seeking a Digital Account Executive to manage campaigns across Paid Search and Paid Social. The role involves insights analysis and client interaction, supported by strong training and development opportunities. Ideal candidates are analytical thinkers with excellent communication skills and a passion for digital media.

Benefits

Competitive salary

Training and development opportunities

Supportive team environment

Qualifications

• Experience in digital marketing with relevant certifications.
• Advanced knowledge of Excel and analytics.
• Ability to extract insights from raw data.

Responsibilities

• Manage day-to-day campaign optimisations across Paid Search and Paid Social.
• Produce cross-channel reports using FlightDeck.
• Liaise with media partners on planning and developing tactics.

Skills

Analytical thinking

Creative thinking

Communication skills

Proactive problem-solving

Education

Digital marketing courses or relevant certificates

Tools

Microsoft Excel

Job description

Overview

We’re The Kite Factory, an independent media agency that fuses Heart, Art, and Science to craft creative media ideas that deliver. We spotted a gap: too many agencies focus either on bold ideas or on measurement, but rarely both. We believe the magic happens when you bring them together. Smart, strategic, and creative media that doesn’t just look good on paper but delivers in the real world. Our roots are in measurement, but our craft is in turning insight into action. We drive real results for ambitious commercial and third sector organisations like White Claw, Skin+Me, WaterAid, Lovehoney, David Lloyd Clubs, Triodos Bank, and Little Freddie. We’re over 100 specialists strong—strategists, planners, creatives, and data geeks, united by curiosity, craft, and a passion for growth.

We’ve grown fast, winning major clients and industry accolades including Campaign’s Independent Agency of the Year 2024 and Sunday Times Best Places to Work 2024 and 2025. We’re IPA Platinum accredit ed and consistently named a Campaign Best Place to Work. People love working here, and it shows.

What We Are Looking For

We’re looking for candidates that want to push the boundaries with clients, whilst still delivering excellent results. You should be able to strike the balance between analytical thinking and creative thinking. Collaboration between teams and with clients is key to success here.

Your role

As a Digital Account Executive, you will join a Digital department of 28 members. You will work across Paid Search, Paid Social, and Programmatic media channels, with the main focus on Meta and Google Ads. After on-the-job training and with ongoing support you will take ownership of the day-to-day campaign management and optimisations across Paid Search and Paid Social, which includes working closely with our Digital buying resource to manage campaign builds. This will include digital tagging, trafficking and tracking for all channels for your accounts, as well as production of cross-channel weekly insight-led reports for all client campaigns. All reporting is created using FlightDeck, our online reporting system, which you will be responsible for updating and maintaining on a weekly basis. You will use insight tools for audience and market research and liaise with media partners on planning and developing tactics. Alongside your direct team member(s), you will be responsible for delivering the account/channel targets and growth while ensuring quality control at all times. This role is client-facing, supporting on the digital weekly calls, monthly meetings, and day-to-day emails and requests, with the support of your team.

Training and Development

We place a strong focus on training and development at The Kite Factory. All our team have a personalised development plan with clear objectives, reviewed and refreshed every 6 months. We provide ongoing on-the-job training, knowledge-share sessions, department hops, external training (IAB, IPA, NABs) and partner training (Google, Squared, etc). We are IPA CPD platinum accredited – only 1% of UK agencies have this.

There are opportunities to become a department champion in an area of expertise you would like to bring to the agency, including knowledge-sharing sessions and lunch-and-learns with key partners. We require someone with passion, drive, and tenacity to make a difference.

Skills And Experience

Experience Requirements

• A selection of free online digital marketing courses (e.g., Meta Blueprint or Google Skillshop) or an alternative free course or certificate relevant to the industry
• Advanced knowledge of Microsoft Office (especially Excel)
• Analytics (from academic or other background) and the ability to extract insights from raw data

Key Skills

• Fast learner and a self-starter
• Numerical competency with attention to detail and conscientiousness
• Communication skills (written and verbal)
• Ability to work well under pressure and multi-task
• Proactive and problem-solving
• Adaptability, flexibility and a can-do attitude

Our Culture

We’re immensely proud of the vibrant culture at The Kite Factory. Our commitment to continuous improvement is reflected in quarterly pulse surveys, creating a valuable feedback loop to evolve and refine our agency’s operations. Every voice is heard and valued. We’ve built and embodied our core values: Think Freely, Aim Higher, Stay Smart, Get Involved, and Win Together.

Our people are our greatest asset, and the connections they forge with one another are the foundation of our success. We offer several committees that everyone is encouraged to join, including Social, Diversity & Inclusion, and Environmental Impact. These groups shape our culture and help us thrive together.

What’s in it for you?

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a strong focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

Inclusivity and Belonging

At The Kite Factory, we welcome applications from all walks of life, including those under-represented in our industry. We’re committed to a diverse and inclusive place to work where everyone can belong and celebrate each other’s differences. It’s important that all voices are heard so that we can create an inclusive place to work where our teams can thrive.