Digital Account Director - FTC

ESSENCEMEDIACOM; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading global media agency is seeking a Digital Account Director to manage digital strategies for clients like Richemont and Coca-Cola. The ideal candidate will have extensive knowledge of the UK digital landscape and strong client engagement skills. Responsibilities include overseeing digital campaigns, managing a team, and ensuring quality assurance. This position offers dynamic challenges in a collaborative environment.

Qualifications

• Experience managing a team of digital specialists, preferably in an agency environment.
• Excellent communication and project management skills.
• Capability to oversee delivery of integrated plans.

Responsibilities

• Manage the day-to-day digital strategy and output for client accounts.
• Oversee production of digital media plans aligned with client objectives.
• Conduct quality assurance checks to maintain campaign standards.

Skills

Knowledge of UK digital media landscape

Strong communication skills

Project management skills

Client relationship management

Job description

Overview

Digital Account Director – Richemont (Cartier, Van Cleef), Kenneth Green, Coca Cola

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom — EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a digital specialist across display and programmatic to continue their career as Account Director. This person will assume day-to-day responsibility and strategic digital planning across the display and programmatic space for Richemont (Cartier, Van Cleef, Piaget), Kenneth Green and Coca Cola, and will also help oversee a team of more junior staff responsible for the everyday running of the account.

Experience managing a team of digital specialists, preferably in an agency environment, would be of benefit. This person will also be required to develop strong relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things display and programmatic. As such, the ideal candidate is someone with extensive knowledge of digital advertising across key platforms.

You hold

You hold excellent knowledge of the UK digital media landscape and are well-versed in planning and activating across digital media. You have strong communication and project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists to oversee delivery of an integrated plan, often taking the lead in using digital/social to link other media channels and understanding how other media plans fit in the system.

You will be responsible for delivering exceptional and exciting digital work as well as the output of a manager for a team of planners.

Key Responsibilities

Account Directors are charged with responsibility for the day-to-day digital strategy and output of one (or more) client accounts, with several key areas of focus. These include:

Client & Partner Management

• Responsible for delivering on the overarching display and programmatic strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting as a key digital point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s digital output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the display & programmatic space, presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners and tech platforms.

Campaign Management

• Overseeing the production of comprehensive digital media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Responsible for the end-to-end setup (from brief to end of campaign report) of digital campaigns across all relevant platforms/partners, working with 3rd party vendors and in-house programmatic teams to ensure accurate setup of campaigns.
• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.

People Management

• Ensuring the effective management 1 or 2 Digital Planner Buyers, ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
• Work with your team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.

Operational Excellence

• Identify opportunities to test and innovate in the digital space. Presenting these opportunities to stakeholders and securing client backing. Developing these into initiatives that can be used to further evolve the standard & efficiency of digital buying across the wider team.
• Developing tailored testing/learning agendas for clients that drive clear and actionable insight.
• Working closely with planning team + other channel specialists to ensure our digital activity compliments and enhances the wider marketing mix.

• Collaborating on thought-leadership pieces and POVs for the agency.
• Responsible for the accurate and effective management of agency finance processes. Ensuring the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences