Dealer Training Specialist

ABL; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive brand is seeking a Dealer Training Specialist to elevate sales capability across their retailer network in the UK. This role involves designing and delivering training programs, coaching on sales processes, and creating impactful learning content. Ideal candidates will have solid experience in sales training within the automotive sector, excellent communication skills, and be comfortable traveling across the UK. The position is office-based with required field engagement, ensuring effective training delivery that translates into performance results.

Qualifications

• Experience in sales training within the automotive industry.
• Understanding of dealership operations and CSI metrics.
• Comfortable with travel across the UK for field coaching.

Responsibilities

• Support training programme design and delivery for new dealers.
• Run in-person and virtual training sessions.
• Create engaging training content with the Retailer Training Manager.

Skills

Sales training experience

Excellent communication skills

Ability to adapt to learning styles

Familiarity with digital learning tools

Tools

MS Office

LMS

Articulate

Job description

This is a great opportunity for someone who enjoys a mix of training, coaching, content creation, and real-world dealership engagement while being part of a brand that’s moving fast and building something exciting in the UK market.

My client, a fast-growing automotive brand entering an exciting phase of expansion in the UK, is looking for a Dealer Training Specialist to help elevate sales capability and customer experience across their retailer network. This role is perfect for someone who enjoys being out in the field, shaping people’s skills, and turning training into real performance results.

Title: Dealer Training Specialist
Salary: Dependent on Experiences
Sector: Automotive
Location: West London
Language: Englis
Work style: Office based role

As part of a growing UK presence, you’ll play a key part in supporting retailers with structured training, hands‑on coaching, and impactful learning content. You’ll work closely with the Retailer Training Manager and Regional Sales Managers to ensure every retailer new or established has the tools, knowledge, and confidence to deliver an outstanding customer journey.

Key Responsibilities

• Support the design and delivery of a full new starter training programme, including on‑site induction for new and existing dealers.
• Run both in‑person and virtual classroom training as part of the sales accreditation pathway.
• Deliver engaging training sessions during new product launch events.
• Create and refine training content with the Retailer Training Manager, including e‑learning modules and classroom materials.
• Provide focused, on‑site coaching to key retailers on sales processes, customer experience, and mystery shop performance.
• Deliver bespoke, ad‑hoc sessions to support new business priorities‑such as app rollouts or new sales tools.
• Work with regional teams to identify underperforming retailers and design targeted training interventions.
• Support wider training initiatives and special projects as the brand continues to grow.

Candidate Requirements

• Solid experience in sales training within the automotive industry (OEM or retail).
• Strong understanding of dealership operations, sales processes, and CSI metrics.
• Confident presenter with excellent communication skills and the ability to adapt to different learning styles.
• Comfortable travelling across the UK (around 3-4 days per week in the field).
• Able to work independently while staying closely aligned with a wider training and field team.
• Good understanding of digital learning tools and content creation platforms (LMS, Articulate, MS Office, etc.).
• Full UK driving licence required.