Data Scientist, Marketing

the LEGO Group; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading toy manufacturer in Greater London is seeking a Data Scientist to join their Marketing Effectiveness team. You will collaborate with data scientists and engineers to build effective marketing solutions using data science. The ideal candidate will have experience in Marketing Mix Modeling, proficiency in Python or R, and strong communication skills. This position offers a hybrid work environment, competitive benefits, and opportunities for professional growth.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Colleague Discount

Bonus Scheme

Hybrid work policy

Qualifications

• Experience in Marketing Mix Modeling and quantifying impact on KPIs.
• Familiarity with programming languages like Python and R.
• Ability to translate technical content for business audiences.

Responsibilities

• Deliver MMM models focusing on impact and actionable insights.
• Collaborate with other data professionals to ensure project success.
• Support the migration of solutions from legacy platforms to DataBricks.

Skills

Python

R

Marketing Effectiveness

Communication

Data Visualization

Collaboration

Tools

Databricks

Power BI

GitHub

AWS

Terraform

DBT

Job description

Job Description

Are you passionate about driving value from data science? Bring your outstanding technical, collaboration and communication skills to the table and be part of taking our Data Science & AI team to the next level!

We are looking for an enthusiastic Data Scientist to join our Marketing Effectiveness product team. The team is focused on building solutions to help Marketeers at the LEGO Group spend the marketing budget in the most effective way.

This person will be working alongside other data scientists, data engineers and software engineers to build end-to-end solutions. Solutions developed in the team includes automated data pipeline, a modelling platform to run econometrics models, optimization tools. The team is also responsible for the delivery of MMM projects for some areas of the business.

Core Responsibilities

• Deliver MMM models for specific areas of the business, with a focus on impact and actionable insights. This will include data preparation, modelling and post-delivery support.
• Interpreting and delivering clear insights and recommendations to partners – mostly marketeers - using the most appropriate tools.
• Collaborating with partners and the product manager to ensure that data science work is delivering real value and impact.
• Collaborating with the other data scientists and data engineers in the team in an effective and constructive way.
• Support the team migrate our solutions from legacy platforms to DataBricks.
• Support the team with the continuous improvement of the solutions developed within the team.
• Staying up to date with all the latest ground-breaking technologies such as computer science fundamentals and programming.

Play your part in our team succeeding

The Data Science & AI team is a Centre of Excellence for data science, machine learning and artificial intelligence at the LEGO Group. Our objective is to drive value at scale for the organization, by automating or facilitating decisions based on predictive and prescriptive analytics. We are structured in cross-functional product teams, working closely with the rest of Digital Technology at the LEGO Group.

We are part of the Data Office, a hub of data practitioners across the LEGO Group. We promote data literacy, ethics and good governance, and are ambassadors for the responsible use of data to drive growth.

Do you have what it takes?

You are familiar with or willing to learn a diverse range of technologies

• Programming languages – Python, R
• Data Processing Libraries- PySpark, Pandas, SQL, etc
• Data Platforms - Databricks, RStudio
• Engineering Tools – Github, AWS, Terraform, DBT
• Data Visualisation – Power BI
• You have experience in Marketing Effectiveness and Marketing Mix Modelling.
• You have experience in quantifying the impact of paid and unpaid channels on a performance KPI.
• Ideally, you have experience in some of the following areas experimentation, Geo Lift, causal impact, propensity modelling.
• You are familiar working in a product led/agile framework.
• You can clearly communicate with other team members, data scientists, data engineers and product manager.
• You can communicate with partners and translate technical content to business audiences.
• You are eager to learn, both through your day-to-day job and through self-driven initiatives.
• You are willing to travel occasionally (less than 20% overall). Fluent in English both written and spoken.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.