Data Manager

Bromcom; Bromley; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading educational technology company in Bromley is seeking a Marketing Data Manager to enhance the accuracy and structure of marketing and sales data. This role is essential for ensuring that all campaigns and customer communications are grounded in reliable information. The ideal candidate will lead data cleansing programs, manage CRM governance, and build marketing segmentation lists to support effective campaign strategies. Strong knowledge of Dynamics 365 and advanced Excel skills are required for success in this position.

Qualifications

• Proven experience in managing marketing or sales data.
• Strong knowledge of Dynamics 365 or similar CRM platforms.
• Ability to clean, enrich, and maintain datasets.

Responsibilities

• Lead the data-cleanse and enrichment programme for marketing.
• Manage CRM governance tasks within Dynamics 365.
• Build marketing segmentation lists for campaigns.

Skills

Dynamics 365 CRM knowledge

Marketing or sales data management experience

Data cleaning and enrichment

Marketing segmentation understanding

Advanced Excel skills

Collaborative working style

Job description

To own and continuously improve the accuracy, structure, and usefulness of Bromcom's marketing and sales data, ensuring campaigns, inbound enquiries, and customer communications are based on clean, connected information. This role underpins Bromcom's ability to run targeted, insight-driven marketing activity and future ABM programmes by delivering trusted, enriched data across all commercial systems.

Key Responsibilities

• Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
• Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
• Build and maintain marketing segmentation lists for campaigns and outbound activity.
• Support inbound enquiry tracking – defining categories, ensuring leads are logged and routed correctly.
• Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
• Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
• Document processes, train teams, and champion data quality across the commercial function.
• Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).

Success Indicators

• % reduction in duplicate records
• % completeness of MAT/school linkage
• Accuracy of lead source and inbound categorisation
• Campaign segmentation accuracy and adoption
• Documented, repeatable data processes

Skills and Experience

Essential

• Strong knowledge of Dynamics 365 CRM (or equivalent)
• Proven experience in marketing or sales data management
• Hands‑on ability to clean, enrich, and maintain datasets
• Understanding of marketing segmentation and GDPR principles
• Advanced Excel / Power Query skills
• Detail‑driven, organised, and collaborative working style

Desirable

• Experience with public‑sector or education datasets (DfE, Ofsted, Census)
• Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
• Process mapping or light project‑management experience