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A leading luxury retail company in London is looking for a Customer Retention Manager to develop retention strategies and enhance customer engagement. The ideal candidate will have a minimum of 4 years of experience in luxury fashion, advanced knowledge of customer marketing channels, and excellent communication skills. This role offers a hybrid work environment and opportunities for performance bonuses and private healthcare.
Customer Retention Manager – Mr Porter
Location: London Westfield
Department: Mr Porter Customer team
Reporting into: Customer Director
Direct Reports: 3 (5)
Besides a competitive salary, we can offer you:
Performance bonus schemes dependant on the type of role you are in
A pension that both you and the company contribute too
A portal with an array of discounts on things like theme park and cinema tickets
Our famous staff discount along with exclusive staff sales
Private healthcare for you and your family
A chance to be part of a fun and caring team that support each other
Here is a breakdown of what you’ll be doing:
Own and develop our Customer Retention Strategy, from on-boarding, to loyalty to win-back, focusing on our high value and high - potential customer cohorts.
Define and execute how our current channels orchestrate customer communications to deliver against business and channel targets
Build segmentation across digital and offline touch points to drive customer engagement and sales
Leading the customer insights team to measure impact and end to end customer satisfaction and identify areas of opportunity
Design intelligent lifecycle journeys across key moments: first purchase, gifting, win-back, life celebrations, etc.
Lead and optimise the MR Porter Loyalty Rewards programme :
Own the development and enhancement of the program to drive continued engagement and repeat purchase
Build the rewards program to grow our most valuable segments, plus incentivise customer mobility to increase annual spend into lifelong loyalists
Work closely with MR PORTER’s Personal Shopping and Client Relations teams to co-develop high-touch, data-informed experiences for top-tier clients
Translate insights from client-facing teams into scalable digital initiatives that preserve intimacy while increasing reach.
Collaborate on private events, bespoke communications, and curated digital and physical campaigns for high-value and stylistically discerning clientele
Collaborate closely with the Brand and creative team to re- develop our email content strateg y focused on retaining and reactivating the customer base through a customer centric approach which are highly personalised and customer relevant
Partner with the Martech , Growth and Analytics to ensure the Martech stack fits the CRM & Loyalty needs, supporting the delivery of the technology roadmap
Lead relationships with creative colleagues to ensure channel-relevant, best-practice CRM creative utilisation , that is most effective in engaging targeted audiences
Monitor and analyse customer performance (RFM, LTV, Churn , CSAT, NPS and engagement) with clear learnings, actions and insights for continual optimisation
Align priorities and support regional team initiatives
Cultivate and maintain strong relationships with teams across MR PORTER, including wider Customer Team, Buying, Brand and Creative, UX/ Tech and operations.
The type of person we are looking for:
Min 4 years of experience in a similar role in luxury / fashion
Advanced knowledge of Customer Marketing Channels, with a deep understanding of audience segmentation and personalisation strategies to enhance performance
Experience using Google Analytics or Tableau
Extremely detail-oriented, deadline driven, and able to multi-task.
Excellent communication skills and ability to present complex initiatives clearly and confidently to senior stakeholder s across the business.
Collaborative attitude to build a strong relationship across the business.
A creative flair and ability to think of new ideas and creative projects.
Proven ability to work quickly and effectively with an eye for detail.
Excellent organisational skills.
Flexible attitude and ability to work in a fast paced and reactive environment.