Customer Relationship Management Executive

Harnham; Remote; GBP 29,000 - 35,000; Full time

Job summary

An international online gaming company seeks a CRM Executive to drive customer engagement and performance optimization. In this fully remote role, you'll manage email, SMS, and in-app campaigns while analyzing player behavior to tailor communications. Ideal candidates will have direct CRM experience in the iGaming sector, a proactive mindset, and excellent communication skills to work with senior leadership. You’ll have significant influence on CRM strategy across markets, including the UK and high-growth international regions.

Benefits

Direct exposure to C-suite

Influence on CRM strategy

Hands-on role in a fast-moving environment

Qualifications

• Experience in CRM, particularly in the iGaming sector.
• Familiar with multi-channel campaign execution.
• Ability to understand player behavior for effective communication.

Responsibilities

• Develop understanding of player behavior for targeting communications.
• Plan and execute high-volume CRM campaigns.
• Monitor KPIs and provide actionable insights.

Skills

CRM experience in iGaming

Experience with Playtech

Lifecycle marketing understanding

Strong communication skills

Proactive mindset

Ability to manage multiple campaigns

Job description

CRM EXECUTIVE (IGAMING)

UP TO £35,000

FULLY REMOTE (UK-BASED)

Please note, you must be a UK resident to apply and have full right to work.

THE COMPANY

This international online gaming and sports entertainment business operates across multiple regulated markets, offering a broad portfolio of casino and sportsbook products. With a strong focus on user experience, localisation, and engagement, the organisation invests heavily in CRM and digital optimisation to drive player retention and lifetime value.

With teams distributed across Europe and a footprint spanning the UK, LATAM, and additional global markets, the company combines data-driven decision-making with fast-paced delivery.

Joining means stepping into a lean, collaborative environment where CRM is central to commercial performance.

THE ROLE

As a CRM Executive, you’ll contribute to both strategy and hands‑on delivery across key markets, with a primary focus on the UK and additional exposure to high-growth international regions.

Working closely with senior leadership, you’ll take ownership of customer communications, lifecycle journeys, daily engagement, and performance optimisation.

In this varied role, you will :

• Develop a detailed understanding of player behaviour to drive accurate segmentation and targeted communications.
• Plan, build, test, and deploy high-volume CRM campaigns across email, SMS, push notifications, and in-app messaging — including supporting HTML builds.
• Monitor performance KPIs such as engagement, CTR, and conversion, providing clear reporting and actionable insights.
• Oversee day‑to‑day player engagement, reviewing behavioural trends and issuing personalised offers to support retention and revenue.
• Run A / B tests across channels to improve campaign impact and overall lifecycle performance.
• Support wider CRM initiatives including onboarding new game providers, analysing operator performance, and optimising site layouts for key territories.
• Contribute to the development and optimisation of automated lifecycle programmes.

Approximate time split :

• 60% campaign delivery and player engagement
• 25% analysis, reporting, and optimisation
• 15% strategic CRM projects and collaboration

YOUR SKILLS AND EXPERIENCE

You’ll bring :

• CRM experience, ideally within the iGaming sector – gambling experience is a must!
• Experience with Playtech.
• Strong understanding of lifecycle marketing, segmentation, and multichannel campaign execution.
• Confident communication skills, including the ability to work closely with senior leaders.
• A proactive mindset and the ability to take ideas from concept to delivery.
• Comfortable working at pace, managing multiple campaigns (30+ per week) and shifting priorities.

It’s a bonus if you have :

• Experience with automated lifecycle programmes.
• Familiarity with evaluating game performance or provider contribution.
• Exposure to international markets such as LATAM.

BENEFITS

• Direct exposure to C‑suite, with genuine influence on CRM strategy and execution.
• Strategic and hands‑on scope in a fast‑moving, commercially impactful environment.
• Global remit across multiple markets, not just the UK.