Customer Insight Analyst - Head Office

Hobbycraft; Christchurch; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading arts and crafts retailer is seeking a Customer Insight Analyst to join the Insight team at their Head Office in Christchurch, Dorset. This full-time role focuses on turning customer data into actionable insights using SQL and Looker dashboards. The ideal candidate will have strong analytical skills and a passion for understanding customer behavior. You will be part of a vibrant team, enjoying a hybrid work environment with benefits like a pension plan, discounts, and flexible hours.

Benefits

Pension plan with 4% contribution

25 days holiday increasing every year

40% store discount

Qualifications

• Strong SQL skills (BigQuery makes us smile).
• Experience with big datasets and cloud tools.
• Dashboard-building confidence, Looker fans especially welcome.

Responsibilities

• Analyze customer behavior across various platforms.
• Build engaging dashboards in Looker.
• Conduct A/B testing and campaign analysis.

Skills

Strong SQL skills

Experience with big datasets

Dashboard building in Looker

Curiosity and problem-solving

Attention to detail

Familiarity with A/B testing

Tools

Looker

Google Cloud

Bloomreach Engagement

Job description

Role : Customer Insight Analyst - Head Office

Location : Bournemouth

Reference : HOB1161934

Closing Date : 02 / 01 / 2025

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

Customer Insight Analyst - Hobbycraft Head Office, BH23 6HG

Pension with a 4% contribution, 25 days holiday increasing every year, 40% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office, 2 days working from home

Customer Insight Analyst

Turn data into stories. Spark creativity. Shape the future of arts & crafts retail.

Do you love diving into data, spotting patterns, and discovering the “why” behind customer behaviour? Do dashboards, SQL queries, and customer journeys get your brain buzzing (in a good way)? And do you want your work to genuinely matter?

If so… we’d love to meet you.

We’re looking for a Customer Insight Analyst to join our close-knit Insight team at our Head Office in Christchurch, Dorset… and yes, we’re as colourful, crafty, and creative as our customers.

Why this role is exciting

You’ll be joining one of the UK’s biggest arts and craft retailers, with a wonderfully loyal community of makers who shop across our stores, website, app, and even our TV shopping channel. It’s a big, vibrant customer base and we want to understand them even better.

That’s where you come in.

What you’ll be doing

Using SQL (BigQuery), Looker dashboards, our Google Cloud environment, and Bloomreach Engagement CDP, you’ll turn raw data into insight that helps the business make smarter decisions. Think customer behaviour stories, clear reporting, smarter segmentation, and personalised experiences that delight our makers.

You’ll work with brilliant people across CRM, Digital, Marketing, and Trading, the people shaping what we send, show, and sell. And you’ll also help keep the automated data processes running smoothly behind the scenes (don’t worry, we’ll show you the ropes).

No two days will look the same. And that’s the fun of it.

Your day to day

• Pull apart customer behaviour across web, app, stores, and TV, and spot the juicy insights hiding within.
• Build dashboards in Looker that people actually use (and get excited about).
• Help teams understand what’s working, and what isn’t, through A / B testing and campaign analysis.
• Create clever customer segments that make our CRM communications and paid media campaigns more personalised and relevant, driving demonstrable uplifts in performance
• Play with Bloomreach Engagement, our customer data platform, to build segments, scenarios, and dynamic content that feels magic to customers. Don’t worry if you haven’t used it before; we’ll train you up.
• Run deep dives that reveal things like “these people love bulk-buying yarn” or “this group only shops when new Stamping launches drop”.
• Keep our automated data processes happy and healthy, they’re the silent heroes of everything we do.
• Turn complex analysis into simple, friendly insights that help teams make great decisions.
• Spot early signs of customer churn and help shape retention ideas.

Basically, if it helps us understand customers better, you’re involved.

What you’ll bring

• Strong SQL skills (BigQuery makes us smile).
• Experience with big datasets and cloud tools.
• Dashboard-building confidence, Looker fans especially welcome.
• A curious mind and a love of problem-solving.
• Some Python knowledge (or the desire to grow it).
• A knack for explaining complicated things simply.
• Attention to detail and a drive to get things right.
• Comfort working at pace, it’s never boring here.
• Familiarity with A / B testing principles and stats.

Bonus points for

• Google Cloud experience
• GA4 know-how
• Working with Bloomreach Engagement or Jinja
• Understanding of data modelling
• Caring deeply about data quality and automation

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.