Customer and Base Marketing Lead

Sky; Isleworth; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading media and entertainment brand in the UK seeks a Marketing Leader to drive customer engagement and retention across B2B services. This role involves managing a new team, developing marketing strategies, and leveraging data for performance improvements. Ideal candidates will have significant experience in base management and a strong commercial acumen. A hybrid work arrangement is offered, allowing flexibility in the workplace.

Benefits

Private healthcare

Generous pension package

Discounted mobile and broadband

Sky Q and Sky Glass at exclusive rates

A wide range of Sky VIP rewards and experiences

Qualifications

• Experience of delivering base management & associated marketing within a matrix organisation.
• Proven track record of successfully operating an ‘end-to-end’ approach within a performance focussed organisation.
• Strong numeracy and commercial literacy.

Responsibilities

• Ownership to mould a brand-new team encompassing end-to-end planning.
• Build an annual marketing plan to pull out the key campaigns.
• Identify the tactics required to deliver the new base management marketing strategy.

Skills

Base management experience

Data-driven marketing

Excellent communication

Team management

Job description

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

With an exciting, fast-paced scale up environment but with the support of Sky and parent US company Comcast, we’re looking for exceptional people to help drive our business forward. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business. This new leadership role sits within the Commercial and Marketing department, focussed on driving engagement, commercial value & retention across both our Connectivity & Hospitality businesses (1-100 employees).

What You’ll Do

• Ownership to mould a brand-new team encompassing end-to-end planning, delivery & analysis of base management for Sky Business
• Quantify the commercial opportunity for growth within the existing customer base (driven by product holding as well as retention improvements)
• Highlight the key performance indicators (KPIs) which we should be affecting in our approach
• Develop a base management marketing strategy to support our wider commercial goals
• Identify the tactics required to deliver the new base management marketing strategy, including media channels, budgets & testing against hypotheses
• Build an annual marketing plan to pull out the key campaigns & performance forecasts
• Work alongside our Brand & Messaging, Marketing Operations & Insight teams to ensure our creative, data analytics & customer insight deliveries line up with the plan
• Partner with our media agency / media partners to develop new approaches to improve cost efficiencies & drive growth
• Own the development & delivery of campaigns designed to improve customer value generated from our marketing
• Support in-quarterly planning & marketing performance impacts based on comparable historic performance & future forecasting
• Support in weekly trading meeting preparation and evaluation of performance vs. plans
• The role will be supported by marketing managers

What You’ll Bring

• Experience of delivering base management & associated marketing within a matrix organisation
• Proven track record of successfully operating an ‘end-to-end’ approach within a performance focussed organisation
• Understanding of the importance of using data to improve marketing efficiencies across our base activities
• The ability to think on your feet and be comfortable making decisions based on marketing and market experience in UK B2B telecoms
• An innovative but pragmatic thinker that will think creatively and drive continuous improvement to deliver the best commercial outcomes for the business
• Strong numeracy and commercial literacy. Ability to understand business cases and to size market opportunities as needed – backed by robust insight and data
• Expert user of customer insight: working with and distilling multiple and disparate insights and data sources into compelling and actionable recommendations
• Excellent communicator (both written and verbal) with ability to influence and confidently lead discussions at all levels from front line to senior management
• Experience of team & people management

Team Overview

Sky Business is the business-to-business division of Sky. No matter their size or sector, we keep businesses connected and customers entertained with our next generation network and unrivalled sports and entertainment. With an exciting, fast-paced environment, we're looking for exceptional people, who are restless to innovate and build the future, helping Sky Business and our customers to grow.

The Rewards

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences

How You'll Work

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work.

Inclusion

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working. We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.

We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.