Culture and Talent Marketing Manager (12 months FTC)

Mercedes-AMG Petronas F1 Team; Brackley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading Formula One team based in the UK is seeking a Culture & Talent Marketing Manager on a 12-month fixed-term contract. The role involves managing cultural relevance, influencer relationships, and marketing strategies to enhance brand engagement. Candidates should have 5-8 years experience in managing talent or cultural activations and a strong network in the industry. Competitive benefits include a generous bonus scheme and a family-friendly environment.

Benefits

On-site gym

Subsidised restaurant

Private medical cover

25 days holiday

Qualifications

• 5–8 years’ experience managing talent, influencer, or cultural programmes.
• Creative thinker with strong understanding of cultural trends.
• Strong organisational skills under tight timelines.

Responsibilities

• Develop and manage the Team’s brand talent strategy and marketing plan.
• Build and maintain relationships with talent and agencies.
• Deliver talent programs coordinating across various teams.

Skills

Talent management

Influencer marketing

Cultural brand activations

Stakeholder management

Digital fluency

Tools

Microsoft Office

Job description

Culture & Talent Marketing Manager

Brackley, UK (12-month fixed-term contract)

At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars with the aim of fighting for world championships each and every year.

Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.

Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.

About the Role

The Mercedes-AMG Petronas F1 Team is looking for a Culture & Talent Marketing Manager to join our UK office on a 12-month fixed-term contract, with possibility to extend.

The role will operate out of Team offices on agreed days and work selected race weekends to support on‑ground delivery of talent and cultural activations.

The Culture & Talent Marketing Manager is responsible for ensuring the Team’s cultural relevance, driving fandom, and keeping the brand vibrant and relevant for partners. This role will generate cultural impact, press value, and social engagement that can be leveraged for Team brand and commercial growth, including merchandise sales.

Key Accountabilities

Culture Strategy & Insight

• Develop and manage the Team’s brand talent strategy and annual Culture & Talent Marketing plan
• Identify and act on cultural trends, global cultural events, audience behaviours, and passion points
• Collaborate with Comms and Brand Strategy to develop and deliver creative campaign ideas
• Monitor competitor activity, providing insights to keep the Team at the forefront of culture

Talent & Influencer Identification & Management

• Build, negotiate, oversee, and maintain relationships with talent, agencies, FOM and Team Partner talent
• Develop briefs, ensure talent deliverables are fulfilled with contracts and guidelines, and integrate talent effectively into campaigns
• Identify and deliver last‑minute and/or opportunistic talent partnerships
• Draft, negotiate and execute agreements, ensuring deliverables and rights are clear, achievable and value‑additive
• Develop and execute merchandise seeding strategies to maximize visibility and organic social reach
• Source talent for Team and Team Partner events (e.g., DJs, panellists)

Programme Operations

• Deliver talent programs end‑to‑end, coordinating across Marketing Operations, Comms, Partner Services, E‑Commerce, and Talent teams
• Ensure activations are amplified across PR and social, ensuring that all contractual elements are fulfilled
• Coordinate Team/Personnel media opportunities and VIP programs for relevant Team Partner guests
• Manage end‑to‑end coordination of product seeding, from selection and shipment to content tracking

Data & Performance

• Work with Partnerships & Commercial Insights to track, report, and evaluate the performance of cultural and talent activations against defined KPIs
• Provide key learnings and reporting post‑race and post‑activation
• Continuously test and learn, providing insights and recommendations to refine talent and cultural strategies

Candidate Profile

We are looking for a dynamic culture marketer with proven experience managing talent, influencer, or cultural programmes, bringing:

• 5–8 years’ experience in talent management, influencer marketing, or cultural brand activations (sports, entertainment, or consumer brand experience preferred)
• Creative, strategic thinker with strong understanding of cultural trends, talent ecosystems and brand‑building through culture
• Hands‑on experience managing agencies, talent contracts, and programme coordination
• Strong network within entertainment, talent, and culture industries
• Proven ability to ideate and deliver campaigns that drive PR/social amplification and measurable impact
• Exceptional stakeholder management skills, with ability to collaborate across functions and 3rd parties
• Strong organisational skills with comfort delivering under tight timelines
• Digital and social fluency: expertise in platforms where cultural moments are made
• High‑level proficiency with Microsoft Office applications
• Motivated, goal‑oriented, persistent and a skilled negotiator
• Ability to brief creative teams, shape ideas, and produce compelling activations

Benefits

Our riverside campus is powered by 100% renewably sourced energy and features an on‑site gym and exercise studio, subsidised restaurant and on‑site parking with EV chargers available.

We offer a competitive and attractive package of benefits including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance and 25 days holiday. We pride ourselves on our family‑friendly environment and employee well‑being programmes.

Why Us

We believe that building a more inclusive and diverse culture helps us go faster and further.

From recruitment and building our future talent pipeline to internal communications and leadership training, we’re building a team where everyone can thrive and contribute to our shared success.

Our aim is to attract, develop and retain exceptional people from all backgrounds, creating a workplace where all team members feel respected, supported and able to fulfil their potential.

Your Application

We will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please upload your cover letter and CV as one single PDF file.