Crypto Copywriter (Digital, PR & Content)

Tothemoon; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading cryptocurrency exchange is seeking an experienced Copywriter to create engaging content across various channels. The ideal candidate will have proven experience in writing for digital campaigns, particularly in the crypto or fintech sectors. Responsibilities include producing copy for blogs, social media, and educational content, as well as optimizing for SEO. The position offers competitive compensation, flexible schedules, and a commitment to diversity and inclusion.

Benefits

Competitive base salary

Paid holiday & flexible schedule

Inclusive culture

Qualifications

• Proven experience in copywriting for digital campaigns, ideally in crypto or fintech.
• Strong portfolio including various content types like blogs and press releases.
• Ability to convey complex crypto concepts clearly.

Responsibilities

• Produce copy for various marketing channels including blogs and social media.
• Write articles and educational content to explain crypto products.
• Develop brand voice for multiple platforms.

Skills

Copywriting for digital campaigns

Communication skills

SEO and content optimization

Ability to simplify complex concepts

Familiarity with Google Analytics

Tools

Google Ads

WordPress

SEMrush

Job description

Tothemoon is a cryptocurrency exchange designed to make trading crypto safe, simple, and accessible for everyone. Our platform allows both beginners and experienced traders to buy, sell, and trade digital assets securely and intuitively.

We focus on providing a reliable, user-friendly trading experience with tools that help users manage their crypto confidently.

We are seeking an experienced and talented Copywriter to contribute to content creation across a variety of channels, including digital, print, video, email, PR, social media, and paid media campaigns.

The Copywriter role sits within the Marketing team, supporting the entire organization with their communication, content, and marketing needs.

What You’ll Do

• Produce a range of copy for marketing campaigns including but not limited to blogs, landing pages, and long form articles, social media posts, email newsletters, paid media ads, press releases, onsite copy and in-app copy.
• Write news articles, guides, and educational content for the website to explain products, features, and crypto topics to users.
• Produce short- and long-form video scripts for YouTube, Instagram, TikTok, and the website to support product launches, campaigns, and PR initiatives.
• Develop and evolve Tothemoon’s brand voice across paid, organic, and owned platforms, leveraging your deep knowledge of the crypto space and tone.
• Support in the delivery of a detailed plan and roadmap for producing engaging, motivational and effective crypto content that resonates with target audiences and converts.
• Conduct keyword research and optimize content for search engines and user experience, including landing pages, emails, and ads.
• Reviewing copy and content performance, reporting your learnings to key stakeholders.

What We’re Looking For

• Proven experience in copywriting for digital campaigns, PR, newsletters, banners, and educational content, ideally in crypto or fintech.
• Strong portfolio including news articles, guides, blog posts, press releases, social media content, and performance-driven marketing copy.
• Ability to simplify complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging.
• Experience developing or maintaining a consistent brand voice across paid, organic, and owned channels.
• Excellent written and verbal communication and collaboration skills.
• Be a native English speaker, or have communication and copywriting skills at the level of a native English speaker.
• Strong understanding of cryptocurrency, digital assets, and trading concepts.
• Familiarity with SEO, keyword research, and content optimization for both search engines and user experience.
• Understanding of the marketing funnel, customer lifecycle, and performance metrics.
• Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Google Ads, Framer, WordPress, or other CMS and analytics platforms.

Why Join Us?

• 💸Compensation: Competitive base salary

• 🧘♂️Work-Life Balance: Paid holiday & flexible schedule, remote work

• 🌈Inclusive Culture: We value diversity and support equal opportunity at every level

At Tothemoon, you won’t just be selling a product — you’ll help shape how businesses interact with crypto. If you’re hungry for deals, excited by innovation, and ready to help companies unlock the power of digital assets —we want to hear from you.

👉 Apply now and let’s build the future of finance together.