CRO Manager - Commercial Subscriptions, London

Telegraph; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media organization is seeking a CRO Manager for its London office, focusing on conversion optimization to drive growth. This role involves analyzing user engagement, managing content systems, and implementing campaigns. Candidates should possess strong analytical skills, experience with reporting systems like Google and Adobe, and excellent communication abilities. The company offers a rewarding workplace with various benefits to support work-life balance and personal development.

Benefits

Dynamic working opportunities

Medical cover

Parental leave

Life assurance

Season ticket loans

Training and development opportunities

Qualifications

• High level of data literacy and demonstrable analysis skills.
• Strong stakeholder management skills.
• Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
• Excellent communicator, both written and verbal.
• Highly proficient in using Microsoft Excel & Google Suite Products.

Responsibilities

• Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities.
• Analyse web and app engagement insights and surface opportunities to drive growth by understanding customer behaviour.
• Set up, run and assess the performance of on-site tests across all acquisition journeys.
• Manage the acquisition content management systems.
• Implement and run periodic campaigns to deliver volume and revenue goals.
• Ensure subscription conversion initiatives are implemented on time and accurately.
• Support the delivery of conversion reporting by audience segment and touchpoint.
• Specify tracking requirements for tests with the Optimisation team.
• Be the go-to person for data insights and reporting tools.
• Work with Insights and Product teams to define effective tracking solutions.

Job description

CRO Manager – Commercial Subscriptions (London)

Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on‑site and in‑app to acquire new customers. It affects both the volume of users we can acquire as well as our ability to keep customers for longer, and thus is essential for our future success.

Key Responsibilities

• Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
• Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
• Set up, run and assess the performance of on‑site tests across all the acquisition journeys
• Be the expert and manage the acquisition content management systems
• Implement and run periodic campaigns to deliver volume and revenue goals
• Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy, and thoroughly tested post‑launch
• Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
• Specify the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post‑test with observations and actionable recommendations
• Be the Conversion team's go‑to person for data insights and the expert in using reporting tools
• Work hand‑in‑hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots

Requirements

• High level of data literacy and demonstrable analysis skills
• Strong stakeholder management skills
• Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools
• Excellent communicator, both written and verbal
• Highly proficient in using Microsoft Excel & Google Suite Products

Benefits

The nature of our industry means life at the Telegraph Media Group is fast‑paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work‑life balance. Training and development With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our Commitment to Inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long‑term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware. To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our . For over 160 years, we’ve had a clear purpose - to lead the news agenda, spark debate and provoke comment through our journalism. In today’s constantly changing landscape, our purpose is more important than ever.