CRO Account Director

Visualsoft Limited; Manchester; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading eCommerce provider in the UK is seeking a CRO Account Director in Manchester. The role involves managing client portfolios and executing effective CRO strategies to enhance client profitability and satisfaction. You will ensure high standards in service delivery and adapt strategies based on performance metrics. The ideal candidate will have extensive experience in CRO along with strong analytical skills. This position offers a competitive salary and numerous benefits, including hybrid working and unlimited paid holidays.

Benefits

Unlimited paid holidays

Hybrid working

Medicash Cash Plan

Employee Assistance Programme

Free breakfast and drinks

Pension scheme

Cycle-to-work scheme

Qualifications

• Extensive experience in CRO on either agency or client-side.
• Proven expertise with CRO platforms and analytics.
• Experience in executing CRO strategies under tight deadlines.

Responsibilities

• Own and nurture client portfolio relationships.
• Drive client retention and satisfaction.
• Develop and implement best-in-class CRO strategies.

Skills

CRO strategy development

Client relationship management

Data-driven decision making

Analytical skills

Tools

Google Data Studio

Google Tag Manager

Job description

The CRO Account Director will be responsible for owning their client portfolio, leading and overseeing the implementation of their CRO strategies to support the growth and profitability of their client's business. They will drive excellence while maintaining a client‑first approach, ensuring strategies align with business objectives and deliver measurable impact. With a strong focus on performance, they will consistently drive improvements in website performance. Adaptability is key, as they will proactively respond to evolving client needs with a strategic mindset. Additionally, they will collaborate with internal teams to refine and enhance CRO methodologies, ensuring continuous optimisation and success. Strategy and impeccable execution is key to the role, ensuring that clients benefit from the CRO service and have a clear and transparent view of the work carried out.

Key Duties & Responsibilities

• Client Portfolio Relationship: Nurture and own the relationship of your portfolio of clients.
• Client Portfolio Retention: By utilising your relationship with your portfolio, ensure client retention is at an all‑time high and best in class.
• Promote High Standards: The execution of CRO services must be of a high quality, ensuring all clients are serviced fully and efficiently and to the best of Visualsoft's ability at all times.
• Client Happiness: Measured by NPS and client retention levels. When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.
• Client Results: Continuously strive to produce the highest results for Visualsoft clients via CRO. Take full ownership and accountability for all results, implementing change where required to improve.
• CRO Strategy Ownership: Devise and own best‑in‑class CRO strategies for your portfolio of clients. Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios. Implement industry‑leading strategies, even first‑to‑market where beneficial.

Qualifications

• Extensive proven experience on either agency or client‑side specialising in CRO.
• Proven expertise in external CRO platforms and tools, analytics, forecasting and measurement.
• Experience in building and executing CRO strategies, whether in‑house or for clients.
• Working to tight deadlines as a team and as an individual.
• Client‑facing experience at a senior level.
• Client meeting experience and proven strategy presentation skills.
• Analytical and data‑driven.

Desirable

• Experience in eCommerce.
• Experience in other digital media channels.
• Google Data Studio.
• Attribution.
• Google Tag Manager.

Benefits

• Competitive basic salary with great progression options.
• Unlimited paid holidays – yes, that’s not a typo!
• Hybrid working.
• Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy.
• Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources.
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly.
• A high‑performance MacBook.
• VS Perks; a monthly treat on us, from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there’s something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes.
• Friday afternoon drinks to wind down for the weekend.
• Pension scheme to help you save for the future.
• Cycle‑to‑work scheme.
• Discounts across our brands.
• Regular team social events.
• Training & development.

So if you think you’ve got what it takes to join one of the UK’s leading eCommerce providers, we’d love to hear from you.

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