CRM Marketing Manager

Veincentre; Sandford Hill; On-site; GBP 40,000 - 50,000; Full time

Job summary

A healthcare provider in Sandford Hill is seeking a dedicated CRM Marketing Manager to manage and optimise the patient communication journey from enquiry to post-treatment care. This hands-on role demands proven CRM experience, preferably in healthcare, along with collaborative skills to align marketing efforts with sales goals. The successful candidate will develop engaging email and SMS campaigns using platforms like Salesforce Marketing Cloud and Pabau, driving results for the team.

Qualifications

• Proven experience in a CRM or lifecycle marketing role, ideally in a healthcare or experience brand environment.
• Proficiency with CRM tools, Salesforce Marketing Cloud experience is a strong plus.
• Excellent collaboration skills working closely with Sales and Operations.

Responsibilities

• Manage and optimise the full patient communication journey.
• Develop email and SMS CRM journeys that drive results.
• Work closely with the Sales team to align communications with commercial goals.

Skills

CRM tools proficiency

Collaboration skills

Marketing insight

Tools

Salesforce Marketing Cloud

Pabau

Job description

As CRM Marketing Manager, you will be responsible for managing and optimising the full patient communication journey from initial enquiry through to post-treatment care with a particular focus on acquisition lead nurture, database reactivation and conversion.

This role sits at the intersection of marketing and sales, and you'll work closely with our Sales team to align communications with commercial goals. You'll use insight, empathy, and technical skill to develop email and SMS CRM journeys that are not only relevant and engaging but also drive results.

We're a small, dynamic team, and you will have sole responsibility for CRM. This means you'll need to be hands-on, proactive, and confident working independently at times, as well as with support from our digital marketing agency.

What you'll need

• Proven experience in a CRM or lifecycle marketing role, ideally in a healthcare or experience brand environment.
• Proficiency with CRM tools Salesforce Marketing Cloud experience is a strong plus as well as Pabau (our clinic system used for service communications).
• Excellent collaboration skills you understand the value of working closely with Sales and Operations and aligning on goals.