CRM Marketing Automation Manager (Salesforce)

Blue Pelican Consulting; Bournemouth; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading consulting firm is looking for an experienced CRM Marketing Automation Manager to lead the transformation of CRM journeys for an insurance client. This hybrid role requires technical expertise in Salesforce Marketing Cloud, focusing on building and implementing customer journeys while adhering to regulatory standards. The successful candidate will lead a team in enhancing CRM capabilities and explore AI testing within Salesforce. A salary range of £45k to £60k plus benefits is offered.

Benefits

Bonus

25 days leave

Good pension

Healthcare

Life assurance

Qualifications

• Experience with Salesforce Marketing Cloud essential.
• Strong background in CRM workflow design and implementation.
• Ability to manage dynamic content within regulatory frameworks.

Responsibilities

• Join a transformation team to create new CRM journeys.
• Handle the technical build and implementation of customer journeys.
• Ensure compliance with regulations in dynamic content delivery.
• Build next-generation CRM capabilities including testing AI.

Skills

Salesforce Marketing Cloud

CRM Workflow Creation

Dynamic Content Implementation

AI Capabilities Testing

Regulatory Compliance

Job description

Overview

CRM Marketing Automation Manager(Salesforce)

Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it

Salary: £45k to £60k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.

Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices

Responsibilities

• The team youll be joining is mid transformation of CRM journeys for this insurance giant. Youll join a team of 8 who are supporting the creation of these new customer journeys and CRM workflows, within Salesforce Marketing Cloud.
• With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys.
• Because this sits within insurance, theres a heavier emphasis on regulations within dynamic content being served. Think things like policy pricing, medical exclusions, underwriting terms which need to be applied all at an individual level and how thats delivered at scale through automation.
• This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce.
• With all this comes the need for testing both through logic specs, consider...