CRM Manager (iGaming)

Madfish; Remote; GBP 45,000 - 61,000; Full time

Job summary

A leading iGaming company is seeking a proactive CRM Manager to optimize user engagement and retention across global brands. You will manage lifecycle communications and execute campaigns across various channels while collaborating with product and marketing teams. The ideal candidate has at least 1 year of CRM experience, a strong understanding of iGaming, and proficiency in campaign management. This role is fully remote with a benefits package including paid leave and professional development.

Benefits

21 days of annual leave

Paid sick leave

Compensation for courses

Qualifications

• 1+ years of experience in a CRM role.
• Strong understanding of the iGaming player lifecycle.
• Experience with campaign management across various channels.

Responsibilities

• Manage lifecycle communications across multiple channels.
• Execute A/B tests to optimize CRM effectiveness.
• Analyze campaign performance and suggest improvements.

Skills

CRM Management

iGaming knowledge

Analytical thinking

Attention to detail

Basic HTML

Job description

CRM Manager (iGaming)

Location: Remote / Flexible
Domain: iGaming • LATAM • Global GEOs

About BigD

BigD is a fast-growing iGaming operator with top-performing brands across LATAM. We combine strong product expertise with data-driven decision-making and deliver exceptional player experience across multiple regions.

Our team brings together professionals from CRM, product, marketing, tech, and analytics, working as one to build a scalable, high-performance ecosystem. At BigD, your ideas matter, decisions are fast, and growth opportunities are real.

We’re now looking for a proactive CRM Manager to optimize user engagement, retention, and overall LTV across our global brands.

Key Responsibilities

• Manage lifecycle communications across email, SMS, web-push, and in-app channels.
• Work daily with Greytech
• Create, set up, and launch CRM campaigns and automated flows.
• Develop content and promo strategies for different user segments.
• Execute A/B tests to optimize OR, CTR, CR, and overall efficiency.
• Build user segmentation and personalize communication flows.
• Collaborate with Product, Marketing, and BI teams to drive retention KPIs.
• Analyze campaign performance and propose improvements.
• Work with domains: setup, monitoring, and maintenance of domain health for email deliverability.

Requirements

• 1+ years of experience as CRM Manager / CRM Coordinator / Retention Specialist.
• Strong understanding of iGaming and the online casino player lifecycle.
• Experience managing email, SMS, web-push campaigns and automated flows.
• Knowledge and hands-on experience working with domains (DNS settings, domain warm-up, deliverability basics).
• Basic HTML knowledge for editing email templates.
• Ability to work with graphic editors (simple template adjustments).
• Strong analytical thinking, attention to detail, and time-management.
• English — Intermediate+ (any additional languages are a bonus).

We Offer

• Work with top experts in the iGaming industry.
• Stable remuneration in USDT + benefits package:
  • 21 days of annual leave & Public holidays
  • Paid sick leave
  • Compensation for courses & professional development
• Fully remote work — from any country.
• Fast decision-making, minimal bureaucracy, modern tools.
• Opportunity to grow within an international, multicultural team.
• We are waiting for you in cool ambitious team😉