CRM Manager - 4 Days

Blu Digital; London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A digital marketing agency in London seeks a CRM Manager to lead the CRM strategy for both B2C and B2B audiences. This role involves campaign planning, execution, and reporting, with a hands-on approach required. Ideal candidates will have at least 3 years of CRM experience, and managing campaigns is preferred. Join a dynamic team focused on maximizing customer engagement and value.

Qualifications

• Around 3 years of experience in CRM.
• Experience managing large campaigns preferred.
• Line management experience is a plus.

Responsibilities

• Create the CRM strategy for B2C and potentially B2B audiences.
• Own the CRM campaign planning, scheduling, and reporting.
• Design, develop, test, and deploy marketing communications.
• Define and report on CRM objectives for measurable impact.

Skills

CRM strategy creation

Campaign management

Data analysis

Stakeholder collaboration

Job description

CRM Manager - 4 Days Brentford

My client is looking for a CRM Manager to join their team in west London, working 4 days per week.

The role involves significant responsibility, including creating the CRM strategy for B2C and potentially B2B audiences. You will own the CRM campaign planning, scheduling, and reporting.

Day-to-day tasks include designing, developing, testing, and deploying triggered and automated marketing and service communications.

You will define, manage, and report on CRM objectives to measure their impact on customer acquisition, conversion, retention, experience, and lifetime value, providing actionable insights for improvement.

Collaboration with stakeholders is essential to understand business needs and leverage customer insights to identify new opportunities for user journeys, segmentation, and personalisation.

Candidates should have around 3 years of experience in CRM, with experience managing large campaigns. Line management experience is preferred, as you will be managing a CRM Executive. The role requires a hands-on approach when needed.

Please apply below or contact me directly at [contact information].