CRM & Loyalty Leader — Personalisation at Scale

Noli; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic beauty tech startup in London is seeking a CRM & Loyalty Manager to oversee customer lifecycle strategy. This role involves developing CRM strategies, executing campaigns, and leveraging data for customer retention. Candidates should have 7+ years in CRM within e-commerce, strong analytics skills, and experience with Klaviyo. Joining Noli means contributing to a reshaping beauty experience in a collaborative environment, with a competitive salary and hybrid work model.

Benefits

Competitive Salary

Hybrid working – 3 days onsite & 2 days WFH

25 days annual leave

Private Healthcare

Qualifications

• 7+ years in CRM or lifecycle marketing within e-commerce or DTC brands.
• Deep experience with multi-step automated flows and personalised campaigns.
• Strong analytics and A/B testing capabilities; confident in interpreting performance data.

Responsibilities

• Develop and lead the end-to-end CRM strategy aligned with commercial goals.
• Plan, build, QA, and execute campaigns across promotions, content, and product launches.
• Design and manage dynamic segmentation based on user behaviour.

Skills

7+ years in CRM or lifecycle marketing

Experience with multi-step automated flows

Strong analytics and A/B testing capabilities

Advanced knowledge of Klaviyo

Project management skills

Customer-first thinking

Tools

Klaviyo

e-commerce tools

analytics tools

Job description

A dynamic beauty tech startup in London is seeking a CRM & Loyalty Manager to oversee customer lifecycle strategy. This role involves developing CRM strategies, executing campaigns, and leveraging data for customer retention. Candidates should have 7+ years in CRM within e-commerce, strong analytics skills, and experience with Klaviyo. Joining Noli means contributing to a reshaping beauty experience in a collaborative environment, with a competitive salary and hybrid work model.