CRM Growth Lead: Lifecycle & Personalization

Fanatics, Inc.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global digital sports platform in Greater London seeks a skilled CRM Senior Manager to lead lifecycle marketing efforts. In this role, you will develop CRM strategies, collaborate across teams, and analyze data to optimize customer engagement. The ideal candidate has extensive experience in CRM/lifecycle marketing and a strong technical foundation. This opportunity offers a chance to impact fan experiences in the sports industry.

Benefits

Comprehensive health benefits

Flexible work environment

Employee discounts on products

Qualifications

• 4-7+ years in CRM/lifecycle marketing across multi-brand environments.
• Proficiency in Enterprise CRM tools and integrations.
• Comfortable with segmentation and analytics.
• Knowledge of localization workflows and content frameworks.

Responsibilities

• Translate growth objectives into CRM roadmaps.
• Implement segmentation and targeting frameworks.
• Design and run experiments based on hypotheses.
• Collaborate with Product, Engineering, and Analytics.

Skills

CRM/lifecycle marketing experience

Data analytics

Collaboration skills

Content and creative ops

Communication

Education

4-7+ years in CRM/lifecycle marketing

Tools

Enterprise CRM tools (Canvas, Liquid)

Marketing automation tools

Job description

A leading global digital sports platform in Greater London seeks a skilled CRM Senior Manager to lead lifecycle marketing efforts. In this role, you will develop CRM strategies, collaborate across teams, and analyze data to optimize customer engagement. The ideal candidate has extensive experience in CRM/lifecycle marketing and a strong technical foundation. This opportunity offers a chance to impact fan experiences in the sports industry.