CRM Executive

Castore; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A premium sportswear brand is seeking a CRM Executive to develop their customer communications and retention strategy. The successful candidate will manage email marketing initiatives, oversee customer data management, and work closely with various teams to enhance customer relationships. This role is based in modern offices in Manchester and offers a competitive salary along with several employee benefits.

Benefits

Competitive salary

Discretionary bonus scheme

25 days annual leave

Generous staff discount

Qualifications

• Experience in online CRM Marketing, ideally within fashion or retail.
• Ability to work under pressure and manage multiple projects.
• Understanding of data protection and privacy legislation.

Responsibilities

• Develop customer communications and retention strategy.
• Manage email delivery and develop communication programs.
• Ownership of customer data, ensuring GDPR compliance.
• Monitor and report on KPIs and campaign performance.

Skills

Online CRM Marketing

Email Marketing

Data Protection Legislation

Web Analytics

Tools

Klaviyo

Google Analytics

Job description

Overview

Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.

The Role

You will be responsible for developing our customer communications and retention strategy, including further delivery of email and mobile marketing plans, reporting on KPIs and building long term profitable relationships with our partners. Partnered with some of the biggest teams in Football, Cricket, Rugby and Motorsport. We are on a mission to produce a consistent, market-leading customer experience for our partners with an exciting new role available for a CRM Executive position within our CRM team

Reporting into the CRM Manager, you will work with internal functions (e-Commerce, Social, Retail, Finance), outside agencies and partners across the business. These disciplines will work holistically to create and produce personalised content that engages and builds relationships with our customers, ultimately helping our sporting partners to build their customer base and business.

Responsibilities

• Working closely with sporting partners and partnership teams to ensure campaigns are delivered in line with the marketing plans
• Run the day-to-day management of email delivery and develop a programme of communications that deepens engagement with our international customers.
• Build, test, and schedule email communications for our partner team sites.
• Develop Castore’s CRM function - design marketing strategies to retain, reward and reactivate customers at different stages of the customer lifecycle.
• Ownership of customer data - responsible for data hygiene, standardisation, validation, and de-duping activities, including GDPR requests.
• Partner with Trade teams to build a comprehensive view of our online customers - you will develop the CRM database (Klaviyo) and improve visibility of customer behaviour and targeting opportunities.
• Champion for data capture throughout retail and online, ensuring that best practices are met within relevant teams.
• Monitor and report on the performance of new initiatives, monthly KPIs and A/B testing to optimise communication & campaign performance.
• Work to develop scalable acquisition programs and partnerships with a view to database growth.
• In a fast-paced retail environment you will need to be flexible and adapt the strategic plan throughout the year in response to new opportunities and challenges.

Skills & Qualities

• Experience in online CRM Marketing, within fashion and/or retail experience is desirable but not essential
• Ability to work in a fast paced, commercial trading environment.
• An understanding of the current data protection and privacy legislation
• Excellent in email marketing and ESP tools (Klaviyo knowledge is a big bonus)
• Good knowledge of web analytics (Google Analytics)
• A self-starter, able to manage several projects and work under pressure

What We Offer

•Competitive salary
•Discretionary bonus scheme
•25 days annual leave (plus bank holidays)
•Modern city centre offices in Manchester
•An opportunity to work with global sporting partners
•Office breakout space with pool tables, dart board and TV’s
•A chance to build a career with a fast paced, high growth brand
•Employee assistance programme
•Generous staff discount