CRM Executive

Betway And Super Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading online gaming company seeks a CRM Executive in Westminster. This role focuses on optimizing customer retention through strategic lifecycle campaigns and effective communication. Responsibilities include managing CRM campaigns for casino and High Value Customers, producing seasonal marketing initiatives, and analyzing competitor positioning to enhance market presence. Ideal candidates will have experience in CRM strategies and the ability to work collaboratively with various teams.

Qualifications

• Experience in executing customer lifecycle campaigns with a focus on retention.
• Strong analytical skills to measure and optimize KPIs.
• Ability to manage multiple communication platforms effectively.

Responsibilities

• Optimize the customer lifecycle to retain customers.
• Manage and report on casino and High Value Customer CRM campaigns.
• Execute seasonal marketing campaigns to drive acquisition and retention.
• Collaborate with the High Value Customer team to enhance player value.

Skills

Campaign Management

Customer Retention Strategies

Data Analysis

Communication Skills

Job description

CRM Executive Responsibilities

As a CRM Executive, you'll be responsible for optimising all stages of the customer lifecycle to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. This will help us excel at CRM to stay ahead of the game.

• Execution & ownership of all casino & High Value Customer CRM campaigns
• Manage the casino automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
• Ownership of main casino loyalty programmes (Prize Wheel & Weekly Rewards Club), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
• Own and execute large seasonal campaigns (eg. Summer & Christmas specials), which are used in both acquisition & retention channels
• Execute additional adhoc campaigns around new game releases, leaderboards & cashback specials
• Increase Retention Rates & Player Values of High Value Customers by executing strategic changes and additional sub-campaigns in collaboration with the High Value Customer team
• Management of the primary High Value Customer loyalty programme (Elite Club), ensuring this is regularly refined and tested to deliver against Retention Rates & Player Value goals
• Supporting the High Value Customer team in utilising our world class sponsorship assets
• Managing a range of communication tools - email, SMS, push notification, in‑app messaging
• Managing content creation with the help of the creative department
• Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
• Competitor analysis to better understand our positioning in the market