CRM & Communications Manager

NatWest Group; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A prominent financial institution in London is seeking a CRM & Communications Manager to drive email marketing initiatives that enhance brand awareness and customer retention. The ideal candidate has a strong background in CRM, excellent attention to detail, and experience with various marketing tools. This role offers a hybrid work model, allowing flexibility between home and office collaboration.

Qualifications

• Proven track record in CRM and campaign management.
• Ability to manage multiple communications requirements.
• Hands-on experience with relevant marketing tools.
• Proficiency in HTML and CSS email templates.

Responsibilities

• Support email marketing initiatives for brand awareness.
• Collaborate with stakeholders to create digital content.
• Deliver engaging email communications across channels.
• Analyze content performance metrics and optimize campaigns.
• Ensure compliance with relevant laws and policies.

Skills

Strategic mindset

Attention to detail

Dynamic marketing experience

Tools

Adobe Campaign

Microsoft Dynamics 365

Salesforce

Stensul

AEM

Microsoft Customer Voice

Pencil AI

Job description

Join us as a CRM & Communications Manager

• If you’re a passionate marketeer with a flair for crafting compelling communications, we’ve got just the role for you at Tyl by NatWest
• Joining our exciting FinTech environment, you'll make sure our customer emails are on brand and really hit the mark in terms of the message we're trying to put across
• Ourteam operates within a hybrid working model, which means you’ll work from home some of the time, but you’ll also spend time working from an office twice weekly to collaborate with your colleagues
• We thrive through diversity and value the variety of backgrounds, perspectives and opinions in the room – and if you value this too, there’s a place for you with us

What you\'ll do

As our CRM & Communications Manager, you’ll be supporting email marketing initiatives to create attractive content that drives brand awareness, customer retention, and our strategic goals.

Your key responsibilities will include:

• Collaborating with marketing leaders, Take Payments stakeholders and creative professionals to research and create attractive digital marketing content as well as service led communications
• Helping to plan and deliver efficient and engaging email communications via multiple channels
• Leveraging email communities, digital media partners and advanced marketing techniques to produce high quality content, drive traffic, and generate customer leads
• Analysing content performance metrics and improving email content effectiveness and experiences across our digital marketing channels and campaigns
• Reviewing and making sure that email campaigns comply with applicable laws, regulations and policies

The skills you\'ll need

We’re looking for a dynamic marketer with a proven track record in CRM and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.

You’ll also demonstrate:

• The ability to work closely with different business stakeholders to deliver multiple communications requirements at the same time
• Excellent attention to detail
• Hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice is desirable
• Proficiency in building and troubleshooting HTML and CSS email templates
• Experience using Pencil AI for creative development preferred