Creative Strategist

Havas Lynx; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

A premium sleep wellness brand in the UK is seeking a Creative Strategist to lead and inspire innovative marketing campaigns. You will be responsible for shaping the creative direction while driving impactful strategies that resonate with a targeted female audience. The ideal candidate has over 3 years of experience in creative strategy within DTC brands such as fashion or beauty, and possesses strong project management and communication skills. This is a unique opportunity to impact the wellness industry and promote premium sleep products.

Qualifications

• 3+ years of experience in creative strategy with DTC brands (preferably in fashion or beauty).
• Deep understanding of how to speak to a female audience.
• Experience managing end-to-end creative workflows.

Responsibilities

• Shape the creative direction of the brand’s marketing efforts.
• Optimize ad performance by interpreting data and iterating on successful concepts.
• Collaborate closely with the team to brainstorm creative concepts.

Skills

Creative strategy experience

Understanding of performance marketing

Project management skills

Strong communication skills in English

Job description

Imagine waking up to a world where sleep is not just a necessity, but a luxurious sanctuary. A world where every restful night is a step towards greater well‑being. This is the vision of a growing DTC brand dedicated to transforming the sleep experience through innovative, premium products that blend stunning design with unmatched comfort. The brand is on a mission to redefine sleep wellness and is looking for a Creative Strategist to lead the way and inspire millions to embrace the transformative power of sleep.

Mission

Shape the creative direction of the brand’s marketing efforts and lead the development of high‑performing campaigns that resonate with the audience. Own the end‑to‑end creative process: uncover insights, develop ad strategies, analyze performance, and iterate for success. Your work will directly impact the brand’s growth and its mission to redefine sleep wellness.

Key Responsibilities

• Uncover trends and insights through thorough research, including tracking competitor ads, analyzing forums, reviews, and consumer narratives.
• Translate data into actionable campaigns by curating high‑quality briefs and setting clear standards for creative outputs.
• Optimize ad performance by interpreting data, identifying winning elements, and iterating on successful concepts.
• Develop creative strategies for new product launches to ensure impactful, on‑brand campaigns tailored to market needs.
• Source high‑performing content by collaborating with production teams on video/photo shoots and leveraging UGC channels.
• Drive creative innovation by recognizing patterns in ad elements and assembling winning combinations that resonate with the target audience.
• Collaborate closely with the team to brainstorm and align on creative concepts that reflect shared goals and strategic vision.
• Project‑manage the creative process, overseeing timelines, coordinating with designers and video teams, and ensuring deliverables meet quality and brand standards.
• Work across key platforms including Instagram, Tik Tok, and Pinterest.

Required Experience & Skills

• 3+ years of experience in creative strategy with DTC brands (preferably in fashion, lifestyle, or beauty).
• Deep understanding of how to speak to a female audience and bring a calm, brand‑sensitive approach to performance marketing.
• Strong understanding of performance marketing metrics and ability to translate data into actionable creative strategies.
• Experience managing end‑to‑end creative workflows and guiding designers, video editors, and content creators toward exceptional outputs.
• Comfortable diving into the details while maintaining a strategic perspective.
• Organized, proactive, and able to manage multiple projects simultaneously in a fast‑paced environment.
• Strong communication skills in English (written and verbal).
• Portfolio showcasing successful creative campaigns.
• Bonus: Experience with sleepwear, wellness, or fashion brands; background in UGC; aesthetic intuition for photo/video shoots; interest in light creative direction or campaign shoots.

Success Metrics

30 Days: Familiarise with brand voice, creative process, and key stakeholders.

60 Days: Develop and execute creative strategies, analyse campaign performance, and collaborate with cross‑functional teams.

90 Days: Drive campaigns that deliver results, contribute to growth, and launch new concepts effectively.

Recruitment Process

1. Brief conversation to discuss background, experience, and alignment with the role.
2. Call with founding members to learn about the brand’s vision and discuss potential contributions.
3. Relevant task to showcase skills and approach to creative strategy.
4. Final interview to discuss the task, answer questions, and explore the candidate’s fit with the team.