Creative Automation & Templatization Specialist

Experis; Slough; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global marketing firm is seeking a Creative Automation & Templatization Specialist to drive efficiency in global marketing asset production. This role focuses on designing scalable templates and implementing automation solutions in a hybrid work environment based in London. Key responsibilities include managing marketing workflows and leveraging advanced tools, including generative AI, to enhance creative processes and ensure brand consistency across various projects. Collaboration with cross-functional teams is essential.

Qualifications

• Experience with Adobe Stack and Creative Cloud Libraries.
• Familiarity with generative AI tools and process automation.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Design and maintain scalable templates for marketing assets.
• Integrate templates into marketing workflows and automation systems.
• Manage asset distribution and synchronization with various teams.
• Leverage AI tools for content creation efficiency.
• Collaborate to maintain brand consistency.

Skills

Adobe Stack

Creative Cloud Libraries

Generative AI tools

Process automation systems

Cross-functional collaboration

Tools

Adobe Workfront

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.