Creative Automation & Templatization Specialist

Experis; Luton; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency is seeking a Creative Automation & Templatization Specialist in London (Hybrid). This role focuses on driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions. The ideal candidate will collaborate across teams and leverage generative AI tools to optimize the creation and distribution of assets. Expertise in Adobe Stack and Creative Cloud Libraries is essential, along with experience in integrating templates into marketing workflows.

Qualifications

• Experience in designing and maintaining scalable templates for marketing assets.
• Proficiency in Adobe Stack and Creative Cloud Libraries.
• Knowledge of process automation systems and tools.

Responsibilities

• Design and maintain scalable templates for global marketing assets.
• Integrate templates into marketing workflows for compatibility.
• Manage asset distribution and synchronization with local teams.

Skills

Adobe Stack

Creative Cloud Libraries

Workfront

Generative AI tools

Cross-functional collaboration

Tools

Adobe Firefly API

Google Vertex AI

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.