Creative Automation & Templatization Specialist

Experis; East Midlands; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the UK is seeking a Creative Automation & Templatization Specialist to enhance efficiency in marketing asset production through scalable templates and automation solutions. The role involves collaborating with cross-functional teams and utilizing generative AI tools to optimize the creative processes. Experience with Adobe Stack and managing workflows is essential for success in this position. This role promotes a hybrid work environment, embracing both on-site collaboration and flexibility.

Qualifications

• Experience with design and maintenance of scalable templates.
• Ability to integrate templates into marketing workflows effectively.
• Familiarity with generative AI tools to improve content creation.

Responsibilities

• Design and maintain scalable templates for marketing assets.
• Ensure seamless template integration into marketing workflows.
• Manage asset distribution and coordinate with cross-functional teams.

Skills

Adobe Stack

Creative Cloud Libraries

Generative AI tools

Cross-functional collaboration

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.