Country Manager

bdna; Manchester; On-site; GBP 75,000 - 95,000; Full time

Job summary

A leading public safety technology company is seeking a UK Country Manager to drive the expansion of its Public Safety Platform. This pivotal role involves strategic market development, leading business growth, and ensuring operational excellence across the UK and neighboring markets. The ideal candidate will have over 10 years of experience in business development within software, platform, or SaaS sectors, especially related to law enforcement or forensic science. Engage with senior stakeholders, manage complex sales cycles, and drive impactful change within the public safety sector.

Qualifications

• Over 10 years' experience working with software/platform/SaaS businesses, ideally in secure or policing ecosystems.
• Experience in law enforcement, forensic science, or regulatory investigations.
• Proven record of managing complex sales in public sectors.

Responsibilities

• Deliver the UK go-to-market strategy for the Public Safety Platform.
• Lead business development and revenue growth.
• Monitor and deliver annual budgets and forecasts for the UK region.
• Oversee deployments, integrations, onboarding, and support.

Skills

Business development

Stakeholder engagement

Leadership

Regulatory understanding

Job description

Join bdna as our UK Country Manager and lead the growth of our Public Safety Platform across the UK and neighbouring markets. Reporting to the Chief Revenue Officer, you’ll drive strategic market development, shape go-to-market solutions, and ensure our platform meets the highest operational standards.

This pivotal role blends outward-facing responsibilities—building relationships with clients, agencies, and partners—with internal collaboration across product, engineering, and global go-to-market teams. You’ll be accountable for regional profit and loss, financial sustainability, and the successful deployment and adoption of our platform.

We’re seeking a dynamic leader with over 10 years’ experience in business development and delivery within software, platform, or SaaS environments and a proven track record in UK / European law enforcement, forensic science, or regulatory investigations.

You’ll be comfortable engaging senior stakeholders, managing complex sales cycles, and navigating compliance frameworks.

If you’re ready to shape the future of public safety technology and drive impactful change, we’d love to hear from you.

Strategy and Market Development

• Deliver the UK go-to-market strategy for bdna’s Public Safety Platform
• Identify and prioritise client segments, tailor solutions and commercial models
• Channel regional needs and regulatory requirements into product planning

Sales and Business Development

• Lead business development, revenue growth and market expansion through effective collaboration with the Commercial team on sales strategies; customer acquisition and onboarding and partnership development.
• Lead sales from prospecting to closing across licensing, subscriptions, and services
• Manage public sector procurement, RFPs, and compliance
• Align with global sales and marketing teams for joint initiatives

Financial Performance and Sustainability

• Develop, monitor, and deliver annual budgets and forecasts for the UK region, ensuring alignment with strategic objectives and reporting on financial performance against targets.
• Drive revenue growth through effective sales strategies and business development, while managing costs to optimise profitability and support long-term sustainability
• Ensure all financial operations comply with legal, regulatory, and corporate standards; proactively identify and manage financial risks; and provide transparent reporting to internal and external stakeholders.

Partner / Ecosystem Development

• Build and manage local partner networks: system integrators, labs, vendors, consultancies
• Maintain relationships with partners, industry bodies and regulators

Deployment, Onboarding and Customer Success

• Oversee deployments, integrations, onboarding, and support for the region
• Drive adoption, usage, retention, and satisfaction
• Feed customer insights into product development

Governance, Compliance and Risk

• Ensure contractual obligations are met, including local deployments and support
• Ensure compliance with legal, data protection and regulatory mandates
• Monitor and manage risk, quality, audits, and performance

Qualifications & Experience

Essential / Required

• Platform exposure: 10 years' experience working with software / platform / SaaS businesses, ideally in secure, forensics, or policing ecosystems
• Industry expertise: Experience in law enforcement, forensic science, investigative work or regulatory investigations (or equivalent)
• Commercial experience: Proven record of business development, managing complex sales (especially in public / regulated sectors), tenders, contracting, and P&L responsibility
• Stakeholder engagement: Comfortable engaging with senior law enforcement, government, regulators, scientific leads, external agencies
• Legal / regulatory understanding: Familiarity with evidentiary standards, chain-of-custody, accreditation, data privacy, compliance frameworks.
• Leadership & scaling experience: Experience managing teams, building capability, scaling operations, navigating change.
• Cross-jurisdictional adaptability: Ability to operate in multiple jurisdictions, understand local constraints, coordinate with global teams.

Preferred / Advantageous

• Experience managing channel / partner ecosystems or system integrators
• Experience participating in policing and forensic standards bodies or professional associations