Copywriter

Bupa; Salford; Hybrid; GBP 43,000 - 45,000; Full time

Job summary

A leading health insurance provider in Manchester is seeking an accomplished Copywriter to drive engaging marketing campaigns. The ideal candidate will excel in writing for diverse channels and possess excellent communication skills. This role offers a competitive salary, flexible hybrid work, and comprehensive benefits, including private medical insurance and a progressive pension plan.

Benefits

25 days holiday pro rata

Private Medical Health Insurance

Enhanced pension plan

Various online discounts

Qualifications

• Proficient at initiating and writing content for various audiences and channels.
• Experienced in agile methodology and rapid delivery environments.
• Ability to design user-friendly content that meets accessibility standards.

Responsibilities

• Create compelling marketing campaigns and customer journeys.
• Manage relationships with stakeholders and collaborate effectively.
• Deliver content that meets commercial goals across multiple channels.

Skills

Brilliant writing skills

Creative and strategic thinking

Agile working

Stakeholder relationship management

User-centred content design

Team ethic

Job description

Job Description:

Copywriter

Bupa Place, Manchester M50 3SP – hybrid, office 1 – 2 days per week

Permanent

Full time

Salary £43400 – £45000 depending on experience

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

** Please include a link to your portfolio and any examples of your writing work you're proud of with your application and CV **

We make health happen

The role

Lovely opportunity for an accomplished, experienced Copywriter to create compelling marketing campaigns, customer journeys and experiences, delivering the Bupa story for our customers through a breadth of channels.

How you’ll help us make health happen

• Take responsibility for initiating and delivering creative solutions to problems, writing content that is engaging, compelling and accessible across multiple business units and channels.
• From long-form digital brochures to succinct and powerful headlines, you'll use your excellent written communication skills to deliver creative that both meets customer needs and commercial objectives.
• Solve creative problems of all sizes, from optimising a single sentence to planning out and developing a complex customer email journey.
• Use evidence, data and research to continually optimise communications and customer journeys.
• Develop and own a brand style that extends across everything Bupa does
• Build relationships with stakeholders, sharing ideas, working collaboratively and using constructive criticism to get to the most effective solution.
• Use appropriate software to bring ideas to life and deliver campaigns.
• Use workflow management tools to prioritise and manage your own workload.

What you’ll bring

• Brilliant writing skills.
• You’re an experienced and adaptable writer used to writing for different audiences and channels. You're comfortable initiating and writing to wireframes and layouts. Exemplarly grammar and proof-reading skills are a given for you.

• Creative and strategic thinking.
  It's second nature to you to think creatively and strategically about products and promotions. Using insight, you develop innovative and well-thought through concepts that bring propositions to life.

• Agile working.
  You’re aware of and understand agile methodology and can apply an agile mindset to your work. You can work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery.

• Stakeholder relationship management.
  You have a good working relationship with stakeholders and you work to understand their needs. You feel comfortable asking them questions and involving them in your process, you understand the value this brings to the end product.

• User-centred content design.
  You design copy and content to meet user needs and make complex language and processes easy to understand. You can present the right information in the right format for users' needs. You write in plain language and understand accessibility requirements.

• Team ethic.
  You are committed to the overall output of your project squad or team, working together seamlessly with graphic designers, motion designers, artwork, UX, UI and Content specialists to deliver joined up solutions and consistent customer experiences.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
• Private Medical Health Insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place