Copywriter

BlueOptima; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company in software performance optimization seeks a talented B2B Copywriter to join their Demand Generation team. This role involves creating persuasive content for landing pages, emails, and ads, optimizing for conversions. Candidates should have a strong background in writing for B2B, particularly in IT/SaaS, and possess excellent analytical and creative skills.

Benefits

32 days of holidays (including bank holidays)

Work from Home Equipment allowance

Flexible Work from Home - 2 days remote a week

12 Weeks Paid Maternity and Paternity Leave

Pet friendly office

Sponsored Learning Opportunities

Annual Leave purchase (up to 5 extra days)

Qualifications

• 3-5+ years of experience creating high-converting B2B copy.
• Exceptional writing, editing, and proofreading abilities.
• Solid understanding of Conversion Rate Optimization (CRO) principles.

Responsibilities

• Craft persuasive copy for landing pages, emails, and ads.
• Develop copy variations for A/B testing.
• Write compelling ad copy for various platforms.

Skills

Writing Skills

Analytical Skills

Creative Thinking

Collaboration

Education

Bachelor’s degree in English, Journalism, Marketing, or Communications

Job description

BlueOptima’s vision is to become the global reference for the optimisation of the performance of Software Engineers across all industries. We provide industry-leading objective metrics in software development. We enable large organisations to deliver better software, faster and at lower cost, with technology that pushes the limits of what has been done before.

We are a global company which has consistently doubled in headcount and revenue YoY, with no external investment. We currently are located in 4 countries: London (our HQ), Mexico, India and the US. A total number of 110+ employees (and increasing every day) from 22 different nationalities and with over 25 languages spoken.

We promote an open minded environment and encourage our employees to create their own success story in this high performance environment.

Location: Location
Department: Marketing

Job Description

Can you create original content and craft persuasive copy that drives conversions across landing pages, emails, and ads? We're looking for a talented B2B Copywriter to join our Demand Generation team and play a crucial role in fueling our marketing and sales success.

Landing Page, Funnel & Website Copywriting:

• Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO objectives to boost engagement and conversions.
• Develop and refine website content for key pages (ad hoc/as needed) to improve conversion rates, user experience, and support SQL generation.

A/B Testing and Optimization:

• Develop and refine copy variations (e.g., headlines, CTAs, body content) for rigorous A/B testing across all digital assets.
• Analyze performance data to iterate on copy and continuously improve conversion rates.

Advertising Copy Development:

• Write compelling, high-performing ad copy for Google (Search, Display), LinkedIn, and other social media campaigns, optimized for click-through rates (CTR), MQLs, and conversion.

Email Campaign Copy:

• Create and optimize email content (e.g., nurture sequences, newsletters) for lead generation, nurturing, and retention, focusing on high-performing subject lines, body copy, and CTAs to drive engagement and conversions.

Customer Insights and Research:

• Leverage audience insights, customer feedback, market research, and competitor analysis to inform and refine copy strategies, ensuring messaging is resonant and effective.

SEO-Driven CRO Copywriting & Thought Leadership:

• Develop and write one in-depth, SEO-optimized article, integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs, while combining product know-how, brand voice, and SEO keywords into a coherent whole.
• Create engaging organic social media posts to build our brand community, distribute content, and drive traffic.

Strategic Content & Reporting:

• Research and write diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports, serving as high-value lead magnets and establishing thought leadership.
• Craft insightful LinkedIn posts for key personnel.

Foundational Messaging:

• Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice.

Qualifications

Education: Bachelor’s degree (or equivalent experience) in English, Journalism, Marketing, Communications, or a related field.
Experience: 3-5+ years of experience creating high-converting copy for B2B (ideally IT/SaaS)
Writing Skills: Exceptional writing, editing, and proofreading abilities with a diverse portfolio demonstrating a range of B2B SaaS writing styles, including persuasive marketing/conversion copy (ads, emails, landing pages) and research-driven, academic/technical style reports or white papers.
Creative & Strategic Thinking: Ability to develop creative, engaging marketing narratives and produce clear, concise, technically accurate reports, while strategically considering data insights, business objectives, and campaign goals.
Analytical & Optimization Skills: Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM, with experience in developing copy for A/B tests, interpreting results, and utilizing audience research to inform copy decisions.
Collaboration & Organizational Skills: Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders; highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines.

Additional Information

Why join our team?
Culture and Growth:

• Global team with a creative, innovative and welcoming mindset.
• Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
• Freedom to create your own success story in a high performance environment.
• Training programs and Personal Development Plans for each employee
• 32 days of holidays (including bank holidays)
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week, 3 days in office
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Team Socials
• Annual Leave purchase (up to 5 extra days)