Conversion Optimisation & Analytics Lead

Warner Hotels; Leeds; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent hospitality group is seeking a CRO and Analytics Manager to lead website optimisation and drive conversion improvements. This role involves designing A/B and multivariate tests, managing Google Analytics 4 (GA4) and Google Tag Manager (GTM), and reporting to stakeholders. The ideal candidate has extensive experience in CRO for medium to large businesses and a strong track record in analytics. The role offers a competitive salary, hybrid working, and various employee benefits including discounts on hotel stays.

Benefits

Competitive salary

Bonus scheme

25 days holiday

Onsite Parking

Hybrid working

Discounts on Warner breaks

Discounted food and drinks

Pension Scheme

Various shopping discounts

Qualifications

• Extensive experience managing CRO activity for medium to large businesses.
• Proven track record of implementing and managing complex analytics setups using GA4 and GTM.
• Experience managing data governance and ensuring GDPR-compliant tracking implementations.

Responsibilities

• Lead website optimisation efforts and drive improvements in conversion rates.
• Design and execute A / B and multivariate testing strategies.
• Build and maintain GA4 reports and dashboards for performance monitoring.
• Serve as the primary GTM administrator for tracking tags and triggers.
• Report on website performance and translate data insights for stakeholders.

Skills

CRO management

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Data analysis

A/B testing

Stakeholder communication

Education

Google Analytics certification

Tools

GA4

ABTasty

Job description

A prominent hospitality group is seeking a CRO and Analytics Manager to lead website optimisation and drive conversion improvements. This role involves designing A/B and multivariate tests, managing Google Analytics 4 (GA4) and Google Tag Manager (GTM), and reporting to stakeholders. The ideal candidate has extensive experience in CRO for medium to large businesses and a strong track record in analytics. The role offers a competitive salary, hybrid working, and various employee benefits including discounts on hotel stays.