Continental Marketing Manager

Getlink; Peene; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prominent transportation company is seeking a Continental Marketing Manager to lead impactful marketing strategies across Europe. This role requires a strong understanding of local markets and a data-driven approach to campaign management. Successful candidates will have a Bachelor’s degree in Marketing or Business, and experience in multi-country marketing campaigns. The position offers the opportunity to thrive in a dynamic, multicultural environment.

Qualifications

• Experience in marketing across multiple European markets.
• Ability to lead successful multi-country campaigns.
• Strong commercial and data-driven mindset.

Responsibilities

• Implement marketing strategies aligned with business goals.
• Oversee continent-wide marketing campaigns.
• Manage the continental marketing budget effectively.

Skills

Strategic thinking

Project management

Digital marketing

Data analysis

Communication

Relationship building

Education

Bachelor’s degree in Marketing or Business

Recognised marketing qualification (CIM, IDM)

Job description

As a key member of LeShuttle’s dynamic Marketing team, the Continental Marketing Manager plays a pivotal role in shaping and delivering impactful marketing strategies across Belgium, France, and the Netherlands. This role is all about connecting with diverse audiences, understanding regional market trends, and celebrating cultural nuances to build meaningful customer relationships and drive brand growth.

You’ll lead the charge in creating engaging campaigns that resonate locally while aligning with our broader brand vision. With a strong commercial mindset and a data-informed approach, you’ll collaborate across teams to turn insights into action, ensuring our marketing efforts are inclusive, relevant, and results-driven.

This is a fantastic opportunity for someone who thrives in a multicultural environment, enjoys strategic thinking, and is passionate about making a real difference in how our brand is experienced across continental Europe.

Strategic Planning

• Implement marketing strategies aligned with LeShuttle’s business goals.

• Conduct market analysis using consumer insights and analytics tools to identify growth opportunities and competitive positioning.

• Ensure marketing spend is focused on the right areas and channels.

• Set measurable goals for campaigns, branding efforts, and customer acquisition.

Campaign Management

• Oversee the design and execution of continent-wide marketing campaigns in collaboration with the Head of Marketing.

• Tailor campaigns to fit local cultures, languages, and customer preferences.

• Ensure campaigns are delivered on time and within budget.

• Monitor and optimise campaign performance using data-driven insights.

• Collaborate with the Media team to enhance media campaign effectiveness.

Collaboration

• Work closely with Digital, CRM, Media, and Partnerships teams to ensure campaign effectiveness.

• Act as the key liaison between headquarters and regional teams to align global and local marketing efforts.

• Lead local consumer PR initiatives aligned with the continental brand growth strategy.

• Provide local insights and recommendations to PR agencies.

Budget and Resource Management

• Manage the continental marketing budget to ensure cost-effectiveness and strong ROI.

• Prioritise time and focus on high-growth opportunities.

Brand Management

• Ensure consistency in messaging across all channels and touchpoints.

• Adapt global brand guidelines to suit regional sensitivities without compromising core values.

Stakeholder Engagement

• Build strong relationships with key stakeholders, including partners, agencies, and vendors.

• Collaborate with internal teams on brand projects and initiatives.

• Communicate project delivery updates to the Head of Marketing and senior leadership forums.

• Represent the marketing team in high-level meetings and presentations.

• Manage multiple projects that support commercial and customer needs.

Market Insights

• Stay updated on market trends, consumer behaviour, and emerging technologies.

• Provide insights and recommendations to senior management to support strategic decision-making.

• Undertake any other duties and projects as directed by the Head of Marketing.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a like

• Recognised marketing qualification (e.g. CIM, IDM) preferred

• Project or product management certification is desirable but not essential

• Demonstrable experience in marketing, ideally across multiple European markets

• Proven ability to lead and deliver successful multi-country campaigns

• Strong strategic thinking with a commercial and data-driven mindset

• Deep understanding of digital marketing, customer engagement, and analytics

• Skilled in interpreting market data to inform decisions and drive growth

• Excellent project management skills with a track record of timely delivery

• Clear and confident communicator, both written and verbal

• Strong relationship-building skills across teams and stakeholders

• Highly organised, detail-oriented, and brand-conscious

• Positive, proactive, and solutions-focused approach

• Leads by example, aligned with the Getlink Leadership model

If you are interested in applying, please submit your application online by Thursday 16th October 2025.

Please Note: From 1 January 2021, non-British and non-Irish nationals who do not already hold a UK immigration status will be required to obtain a visa in order to be able to work in the UK. Before applying for this role, please ensure that you are permitted to apply. Therefore, we encourage you to apply as soon as possible. The information in this vacancy includes a note about visa requirements and recruitment timing.

From 1 January 2021, non-British and non-Irish nationals who do not already hold a UK immigration status will be required to obtain a visa in order to be able to work in the UK. Before applying for this role, please ensure that you are permitted to apply. For further information, please visit the UK Visa and Immigration Website.

• Durée du contrat en mois / Contract duration in months (CDD/FTC, détachement/secondment, alternance/apprentice, intérim/seasonal):
• Type de contrat / Contract Type: CDI / Permanent