Content Strategist

traffic label; St Albans; On-site; GBP 35,000 - 55,000; Full time

Job summary

A growing marketing solutions firm in St Albans seeks a talented Content Strategist. You will drive email marketing strategies, develop content processes, and align messaging for a cohesive user journey. The ideal candidate has 3-5 years of content strategy experience and is passionate about creating impactful content. Join a collaborative team to help brands grow smarter.

Qualifications

• 3-5 years of experience in content strategy within a marketing-focused environment.
• Strong grasp of email marketing content principles.
• Proven ability to turn insights into clear, compelling content.

Responsibilities

• Develop and execute a content strategy for email marketing.
• Collaborate to implement content best practices.
• Create and manage processes for content creation.

Skills

Content strategy development

Email marketing principles

Content management

Team collaboration

Analytical reporting

Job description

At Traffic Label, we specialise in delivering performance-driven marketing solutions. We're a collaborative team working across email, performance media, and data to help brands grow smarter. As we expand, we're looking for a talented Content Strategist to bring clarity, creativity, and cohesion to our content across multiple touchpoints—with a particular focus on our email marketing efforts.

Responsibilities

• Develop, manage, and execute a content strategy for email marketing funnels and campaigns.
• Collaborate with the Email Marketing Manager & Email Performance Specialist to ensure content best practices are clearly defined, documented, and implemented across the team.
• Create and manage processes for content creation, quality assurance, and team collaboration.
• Define clear reporting structures to measure and communicate the impact of content initiatives.
• Hire and manage freelance or in-house copywriters to support campaign execution and scalability.
• Create and maintain content guidelines, playbooks, and training materials to support consistent messaging.
• Provide hands-on content support and strategic direction across the business, including web, product, internal comms, and customer-facing materials.
• Align messaging across the user funnel—from acquisition to retention—to ensure a cohesive and high-performing user journey.
• Work with design and data teams to test, measure, and iterate on content effectiveness.
• 3-5 years of experience in content strategy, ideally within a marketing or performance-focused environment.
• Strong grasp of email marketing content principles and an understanding of how copy impacts performance metrics.
• Experience designing content processes, managing content teams, and reporting on strategic outcomes.
• Proven ability to turn insights into clear, compelling, and actionable content.
• Confident leading content initiatives and training others to follow brand and performance guidelines.
• Comfortable switching between strategic thinking and hands-on content creation.
• Detail-oriented, organised, and self-motivated—with a genuine enthusiasm for great content.