Content Operations Director

Momcozy; Sheffield; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading maternity and baby brand in the UK is seeking a professional to lead the development of a maternity & baby content platform. The role involves creating data-driven content strategies across the maternal journey and managing a cross-functional team. Responsibilities include collaboration with various teams to align initiatives with global campaigns and optimizing platform experiences for user engagement and retention.

Responsibilities

• Lead the development of a maternity & baby vertical content platform.
• Develop data-informed content strategies for the maternal journey.
• Build and scale a cross-functional content team.
• Establish content analytics framework for optimization.
• Collaborate with marketing and product teams for alignment.

Job description

Responsibilities

• Content Platform Strategy & Build : Lead the end-to-end development of a maternity & baby vertical content platform (encompassing community forums, educational hubs, and short-form video libraries). Define content positioning, user segmentation frameworks, and ecosystem guidelines to drive user acquisition, engagement, and retention for the brand.
• Lifecycle Content Execution : Develop data-informed content strategies aligned with the full maternal journey (preconception → pregnancy → postpartum → early parenting). Oversee the creation of high-quality content such as expert-led guides, product tutorials, real-user testimonials, and interactive tools, ensuring seamless integration with product features and user scenarios.
• Team & Creator Ecosystem Management : Build and scale a cross-functional content team (editors, content creators, community managers) with clear SOPs, performance metrics, and quality assurance protocols. Cultivate strategic partnerships with maternity & baby KOLs, micro-influencers, and industry experts to expand content reach and credibility.
• Data-Driven Optimization : Establish a comprehensive content analytics framework (including engagement rates, click-through rates, conversion funnels, and user retention metrics). Leverage insights to iterate content strategies, optimize platform experience, and maximize commercial conversion (e.g., product trials, purchases).
• Cross-Functional Alignment : Collaborate closely with brand marketing, product development, sales, and customer success teams to align content initiatives with global campaigns, product launches, and user lifecycle marketing. Drive cross-channel content synergy across social media (Instagram, TikTok, Pinterest), DTC website, and email marketing.