Content Marketing Consultant

Kainos; City of Westminster; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading technology company is seeking a Content Marketing Consultant to develop and implement strategic content initiatives that enhance brand reputation. This role requires proven experience in content marketing, strong writing and collaboration skills, and the ability to manage integrated marketing campaigns across various channels. The ideal candidate will be analytical, organized, and knowledgeable about SEO and account-based marketing strategies. Join a team that values creativity and cooperation while driving impactful content strategies.

Qualifications

• Proven experience in content marketing or marketing communications.
• Strong writing, editing, and storytelling skills across multiple content formats.
• Experience planning and executing integrated marketing campaigns.
• Ability to collaborate with cross-functional teams.
• Familiarity with content management systems and analytics tools.
• Strong analytical skills to track performance.
• Excellent organizational skills and the ability to manage multiple projects.
• Knowledge of SEO best practices.
• Experience with PR and media relations.
• Understanding of account-based marketing strategies.

Responsibilities

• Create and implement impactful content strategies.
• Develop compelling content across various channels.
• Collaborate with teams to deliver accurate content.
• Manage media relationships and support press releases.
• Track campaign performance and provide insights.
• Prepare reports on KPIs and market trends.

Skills

Content marketing

Strong writing skills

Collaboration

Analytical skills

SEO knowledge

Creativity

Tools

Content management systems

Marketing automation tools

Analytics tools

Job description

We'll do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we'll build sustainable and predictable sales pipelines for our market-leading offerings. The Content Marketing Consultant will develop and implement strategic content initiatives that inform, engage, and elevate Kainos' reputation among target accounts. This role involves creating a diverse range of high-impact materials – including whitepapers, case studies, blogs, webinars, videos, and press releases – and managing their distribution across key channels such as social media and email. Collaborating closely with cross‑functional teams, you will develop compelling content, manage integrated marketing campaigns, and enhance brand visibility. Your role is to clearly communicate our value proposition, engage target audiences, and support the sector's overall marketing objectives.

Key Responsibilities

• Create and implement impactful content strategies that inspire, engage, and persuade target audiences.
• Develop compelling content across multiple channels, including website, blogs, social media, email campaigns, case studies and whitepapers.
• Collaborate with cross‑functional teams and subject matter experts to deliver accurate, compelling content based on buyer personas, supporting growth accounts and strategic pursuits.
• Manage media relationships, support press releases, media kits, and coordinate interviews or events.
• Track campaign performance, analyse data, and provide actionable insights to optimise marketing communications.
• Prepare reports and presentations on KPIs, market trends, and opportunities for improvement.

You are driven by Kainos' values: determination, honesty, respect, creativity, and cooperation. As a Content Marketing Consultant, you will apply these values daily, fostering a collaborative team culture that is focused on delivering outstanding results. Your commitment to building relationships, both within Kainos and with external partners, will be key to your success.

Qualifications

• Proven experience in content marketing or marketing communications.
• Strong writing, editing, and storytelling skills across multiple content formats (blogs, whitepapers, award entries, social media, email, video).
• Experience planning and executing integrated marketing campaigns across digital, print, social media, and events.
• Ability to collaborate with cross‑functional teams and translate complex information into compelling content.
• Familiarity with content management systems, marketing automation, and analytics tools.
• Strong analytical skills to track performance, derive insights, and optimise marketing initiatives.
• Excellent organisational skills and the ability to manage multiple projects and deadlines.
• Knowledge of SEO best practices and content optimisation for digital channels and AI search.
• Experience with PR, media relations, and influencer engagement.
• Strong understanding of buyer personas and account‑based marketing (ABM) strategies.
• Ability to craft content that aligns with sales enablement and strategic account growth.
• Creative thinking and ability to innovate in content formats and campaign approaches.