Content Manager Franchises

NatWest Group; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading financial services company in the UK is seeking a Content Manager to drive the creation and implementation of impactful content for marketing campaigns. This role focuses on wealth management and requires strong stakeholder management skills. The ideal candidate will have experience in communications, an understanding of the regulatory landscape, and the ability to leverage data for effective marketing. You will collaborate across teams to design collateral that resonates with clients and prospects.

Qualifications

• Proven experience in a communications environment.
• Understanding of the regulatory environment in wealth management.
• Ability to monitor and analyse performance metrics.

Responsibilities

• Lead the creation and implementation of engaging content.
• Shape the strategy for Private Banking & Wealth Management campaigns.
• Establish relationships for effective campaign collateral.

Skills

Strategic thinking

Stakeholder management

Data analysis in marketing

Job description

Join us as a Content Manager, Franchises

• We’ll look to you to lead on the creation and implementation of content that is engaging and relevant to support delivery of commercially successful marketing campaigns
• You’ll be identifying segments and channels to maximise engagement, primarily with existing clients and with external prospects
• You\’ll lead on service communications as and when required
• This is also an opportunity to play a key role in engaging and influencing key stakeholders, giving you the chance to build a credible professional network

What you\'ll do

As a Content Manager, you’ll be formulating communications and collateral for investment campaigns to amplify our capability as the wealth manager of choice for high net worth and ultra high net worth private clients.

You’ll also be:

• Contributing to the shape of the strategy for the Private Banking & Wealth Management (PB&WM) franchises, working closely with the Content Lead, and producing content for key campaigns deployed through owned channels
• Developing the positioning of campaign collateral for PB&WM for key segments, fully leveraging owned media channels to maximise engagement, aligning with growth aspirations
• Establishing strong relationships and high levels of collaboration across the business to make sure collateral for campaigns are positioned and designed to achieve maximum impact with clients and prospects
• Making sure external campaign communications adhere to our standards

The skills you\'ll need

We’re looking for a strategic thinker with the ability to evaluate the marketplace to develop unique positioning, brand building and creativity. You’ll need proven experience in a communications environment, along with an understanding of using data in a marketing capacity.

You’ll also demonstrate:

• Strong stakeholder management skills developed through experience of managing complex relationship networks
• A strong understanding of the regulatory environment governing wealth management communications
• The ability to monitor, track, and analyse performance, making necessary optimisation to more effectively and efficiently deliver objectives and desired results