Content Curation Manager

PowerToFly; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading travel technology company in Greater London is seeking a Content Curation Manager (CRM) to oversee the CRM Content Library. This role involves optimizing content management, maintaining rigorous standards for tagging and metadata, and coordinating with cross-functional teams. The ideal candidate has 5+ years of experience in content operations and strong skills in managing digital asset systems. The company offers exciting travel perks, generous time off, and a flexible work model.

Benefits

Exciting travel perks

Generous time-off

Flexible work model

Qualifications

• Minimum 5+ years in content operations or asset management roles.
• Hands‑on experience with content library systems and taxonomy design.
• Strong knowledge of metadata structures and version control.

Responsibilities

• Oversee daily management of the CRM Content Library.
• Maintain rigorous standards for metadata and tagging.
• Run quality assurance processes across languages and devices.

Skills

Content operations

Asset management

Metadata structures

Quality assurance

Organizational skills

Communication

Tools

Salesforce

Digital asset management systems

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Content Curation Manager (CRM)

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

Do you love building scalable systems and enabling teams to work smarter? Expedia Group is seeking a detail‑oriented and process‑driven professional to join our Traveler Engagement and Loyalty (TEaL) organization. As Manager, Content Curation, you will be responsible for managing and optimizing our CRM Content Library to ensure accuracy, usability, and compliance—empowering creative, brand, and CRM teams to deliver high‑performing campaigns across Expedia, Hotels.com, and Vrbo.

In this role, you will

• Oversee daily management of the CRM Content Library, ensuring all content is accurately ingested, tagged, versioned, and easily accessible
• Maintain rigorous standards for metadata, naming conventions, taxonomy, and tagging patterns to ensure consistency and optimal search‑ability
• Own version control and content block management, supporting quarterly refresh cycles to maintain relevance and compliance
• Coordinate controlled removal or archiving of outdated or non‑compliant content in line with governance standards
• Run quality assurance (QA) processes across languages, devices, and CRM templates to verify content functionality and correctness
• Develop and manage workflows for content review, stakeholder approvals, and legal checks when required
• Lead regular audits on the content library, monitor reported errors, and take action to resolve issues efficiently
• Manage intake, curation, and uploading of new content blocks, coordinating with Content Creation, Creative, and Brand teams
• Tag and categorize new and updated content accurately by brand, journey stage, message type, and other key parameters
• Evaluate and refine tagging schemas, workflow automations, and tool features to improve content accessibility and speed to market
• Serve as the primary point of contact for content ingestions, queries, and updates from cross‑functional teams
• Share best practices, process guidance, and system training to creative, campaign, and production teams
• Track key metrics such as percentage of content refreshed quarterly, average time to curate new content, and error rates
• Gather user feedback to inform continuous improvement of content curation processes and tool usage

Experience and Qualifications

• Minimum 5+ years in content operations, asset management, or library curation roles, ideally within a CRM or digital marketing setting
• Hands‑on experience managing digital asset management (DAM) or content library systems, including taxonomy design and tagging implementation
• Strong working knowledge of metadata structures, version control, naming standards, and workflow automation
• Proven ability to run content QA checks across multiple languages and platforms (ideally including Salesforce or similar CRM tools)
• Demonstrated track record in executing audits, resolving errors, and refreshing large content repositories on a defined cadence
• Experience collaborating with creative, campaign, and technical teams to deliver operational excellence
• Excellent organizational skills with the ability to manage multiple priorities in a fast‑paced environment
• Strong communicator, adept at training users, documenting processes, and driving adoption of new systems or standards
• Familiarity with performance metrics and dashboard/reporting tools to monitor library usage and content quality

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.