Content Creator / Local Social Media & Marketing Coordinator

Thwaites; Leeds; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A renowned hospitality company in the UK is seeking a Local Social Media & Marketing Coordinator to enhance its online presence. Responsibilities include creating engaging content, managing social media feeds, and coordinating influencer visits. The ideal candidate should possess 2-3 years of experience in social media, strong writing, photography, and video editing skills. The role offers a competitive salary and benefits, along with opportunities for career progression, and will require travel between the Leeds and York locations.

Benefits

Competitive salary

Ability to access up to 40% of wages as earned

28 days annual leave

Health cash plan

Discounted accommodation, food, and drink

Pension & Life assurance

Enhanced maternity and paternity pay

Bespoke training and development programmes

Qualifications

• 2-3 years experience in social media within hospitality or retail.
• Experience managing social media feeds with engaging content.
• Proficient in photography and video creation.

Responsibilities

• Create engaging content—posts, reels, and stories.
• Manage social feeds and online community.
• Grow followers and engagement through partnerships.
• Plan and produce seasonal campaign content.
• Update website and OTAs with new information.
• Coordinate influencer and press visits.

Skills

Content creation

Social media management

Strong writing skills

Photography skills

Video editing

Attention to detail

Proactive approach

Tools

Smartphone

Editing tools

Job description

We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in‑house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.

We would be grateful if you can include a link to your portfolio in your application to allow us to see your creativity!

Your day‑to‑day activities will include:

• Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
• Working closely with teams across the hotel to capture and share day‑to‑day activity across all areas.
• Managing our social feeds and online community, responding directly to day‑to‑day comments and messages.
• Growing followers and engagement through partnership and competitions.
• Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevant.
• Owning and delivering the local content calendar.
• Sharing content as appropriate on our internal comms channels.
• Updating the website and OTA's with new photography, menus, events and other key information.
• Supporting with wider campaign launches including sales, summer and Christmas.
• Assisting in executing local marketing campaigns, from festive celebrations to events.
• Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
• Supporting with the coordination of local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you!

We’re looking for someone with 2-3 years experience in social media in a hospitality or retail setting. You'll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photographic eye and video creator skills with the ability to use a smartphone and editing tools.

Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks.

A full UK driving licence. Please note this job role has a travel requirement with time split between our Hotels in Leeds and York. Please only apply if you are able to commit to this travel.

In return, we are offering a rewarding role with scope for career progression along with;

• Competitive salary
• Stream - the ability to access up to 40% of your wages as you earn them each week
• 28 days annual leave (rising to 33 after 5 years)
• Health cash plan and Employee Assistance Programme available 24/7
• Discounted accommodation, food and drink in our beautiful properties across the country
• Pension & Life assurance
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Long service awards, including free meals and free stays with your friends or family
• Bespoke training and development programmes accessible to all
• An engaging & supportive work environment

About Us

Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well‑established brewery with a network of public houses.

A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top‑tier dining experiences, and unparalleled customer service.