Content and Design Manager

Pfizer, S.A. de C.V; Reigate and Banstead; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading pharmaceutical company in the UK is seeking a creative Content and Design Manager to develop and manage content for digital channels. This role involves localizing global content and ensuring adherence to brand standards. Candidates should have a relevant degree and experience in digital marketing, along with strong storytelling and communication skills. The position is hybrid, combining remote work with in-office collaboration, and emphasizes continuous learning and the use of innovative technologies.

Qualifications

• Experience within digital marketing and content creation.
• Understanding of pharmaceutical marketing compliance.
• Proactive and self-directive mindset.

Responsibilities

• Content creation for digital channels.
• Localising global or regional content.
• Championing the use of GenAI in content development.

Skills

Strong storytelling skills across different content formats

Communication (verbal and written)

Design and content editing skills

Basic knowledge of website analytics tools

Proficiency in Adobe Creative Cloud

Education

Relevant degree in marketing or communications

Tools

Adobe Experience Manager

Salesforce Marketing Cloud

Job description

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

Pfizer is seeking a creative and forward-thinking Content and Design Manager to partner with our brand teams across the UK and bring campaigns to life. Responsible for content creation and content management across relevant Pfizer‑owned channels, with a UK audience focus.

Playing a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences.

Working across a variety of platforms and tools, including GenAI, to generate and refine content, and design tools to edit and localise visual elements for digital channels.

Working closely with marketers and the Commercial Excellence and Operations team, the candidate will combine creative intelligence, editorial precision and GenAI fluency to tailor messaging, visuals and formats for regional needs.

This role suits candidates who enjoy combining creativity with technology, thrive on collaboration and want to shape how Pfizer communicates with its audiences.

Role Responsibilities

• Content creation and timely implementation to relevant digital channels
• Localise and adapt global or regional content to meet market, cultural and regulatory requirements across digital channels
• Plan, create and edit engaging visual and written content that aligns with brand and campaign objectives
• Ensure consistent application of Pfizer’s brand voice and identity across all touchpoints
• Understand briefs and collaborate with marketers to ensure needs are met
• Build and maintain reusable GenAI prompt libraries and content templates as well as image libraries
• Continually learn, evolve and grow our approaches to content development and the use of AI to support
• Tag content effectively, maximising discoverability and re‑use within the DAM
• Champion the adoption of GenAI and new content technologies to improve creative output and speed to market

Qualifications

Education and experience

• Relevant degree in marketing, communications or equivalent
• Experience within digital marketing and content creation; experience in digital agency environments preferred
• Proven track record of working and multi‑tasking under pressure, responding quickly to changing situations in complex project environments

Skills

• Strong storytelling skills across different content formats
• Communication (verbal and written) and collaborative skills to build and maintain productive relationships
• Design, content editing and layout skills preferred
• Understanding of pharmaceutical marketing compliance requirements of the market
• Basic knowledge of website analytics tools and CMS platforms (e.g., Adobe Experience Manager)
• Basic knowledge of marketing automation principles and tools
• Understanding of effective/efficient AI prompt techniques
• Experience creating email campaigns using enterprise‑grade email building tools e.g., Salesforce Marketing Cloud Content Builder or similar platforms with knowledge of AMP script preferred
• Proficiency in Adobe Creative Cloud (Photoshop, InDesign, After Effects, Adobe Express) seen as a plus

Attributes

• Commitment to continuous learning, proactively exploring new technologies and tools to enhance creative effectiveness
• Detail‑oriented, with the ability to deliver high‑quality work under multiple, critical deadlines
• Proactive and self‑directive mindset

Work location: Hybrid

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating diversity in all its forms – allowing us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

We are proud to be a Disability Confident Employer and encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career.