Consumer PR Manager

ao.com; Bolton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading e-commerce company based in Bolton is looking for a Consumer PR Manager to lead a talented team in a dynamic communications environment. You'll shape the brand's PR strategy through impactful storytelling and innovative campaigns. The ideal candidate brings a strong PR background, creative ideas, and exceptional media connections. This role offers a chance to drive brand awareness and narrative across major media channels while enjoying comprehensive benefits including generous leave and wellness programs.

Benefits

25 days holiday plus bank holidays

5% pension contribution

Discounted gym membership

Exclusive product discounts

Enhanced family leave

On-site parking and breakfast perks

Qualifications

• Experience in a fast-paced PR environment (in-house or agency).
• Currently in-house or at Account Manager level in an agency, managing a team.
• Exceptional media contacts and selling-in skills with national coverage.

Responsibilities

• Build and nurture relationships with national press, consumer titles, online media.
• Drive forward AO.com’s consumer PR strategy with measurable results.
• Collaborate closely with content marketing and SEO teams.

Skills

Experience in fast-paced PR environment

Exceptional media contacts

Strong writing skills

Creative campaign ideas

Understanding of SEO

Job description

Are you ready to make headlines? As our Consumer PR Manager, you’ll lead a small, talented team within our busy in-house communications function, shaping how millions of people see our brand. From attention-grabbing campaigns to authentic storytelling, you’ll be working closely with the head of communications to activate the consumer PR strategy - delivering column inches, building brand love, and creating content that gets talked about across multiple channels with a focus on national and online media.

This is your chance to work in a fast-paced, creative environment where ideas matter and results count. If you love turning stories into headlines and campaigns into cultural moments, this role is for you.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

Here’s What You Can Expect To Be Doing

• Own our media presence: Build and nurture relationships with national press, consumer titles, online media, and influencers - keeping AO front and centre of mind.
• Lead with creativity: Drive forward AO.com’s consumer PR strategy, driving measurable results and brand awareness.
• Tell stories that matter: Find and share AO’s news, from exciting product launches, brand sponsorships, partnerships, to our famous customer service, across earned and owned channels.
• Collaborate for impact: Work closely with content marketing and SEO teams to create engaging content and influencer strategies that boost visibility and rankings.
• Spot opportunities: Partner with AO’s trade and buying teams to uncover stories, promote key products, and amplify new categories.
• Activate campaigns: Manage PR elements of trade marketing and brand initiatives from concept to evaluation, aligning with the wider marketing plan.
• Create compelling content: Write and distribute press releases, pitch stories, and deliver standout coverage, media events and press visits.
• Stay ahead: Monitor media daily, identify opportunities, commission research, and keep up with trends to ensure AO stays relevant and talked about.
• Manage resources: Oversee PR budgets, agency relationships, and campaign reporting to demonstrate impact.

A Few Things About You

• Experience in a fast-paced PR environment (in-house or agency).
• Are currently in-house or at Account Manager level in an agency, with experience managing a team.
• Bring exceptional media contacts and selling‑in skills, with a proven track record of securing national coverage.
• Have a creative streak and fresh ideas for lifestyle campaigns that grab attention.
• Are a natural storyteller with strong writing skills and an eye for what makes news.
• Understand SEO and content marketing and how PR can amplify both.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre‑sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on‑site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

Legal Notice and EEO Statement

We should all feel that we belong. That’s why we’re creating a welcoming and inclusive place to work.

We’re proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.

We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.

And that’s why we’re asking these questions. Making sure our recruitment process is inclusive is a key part of what we’re doing at AO to encourage diversity as an employer.

After we’ve collated the data, we’ll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren’t, then the data may help us identify where we can improve.

The data collated won’t have any impact on your application and is not shared with hiring managers or the recruitment team.

If you experience any issues during your application, please email your CV to [e-mail]

Thank you for completing your application for the position of Consumer PR Manager.

Job Title: Consumer PR Manager Location: Bolton