Consumer PR Exec: Drive National Coverage & Storytelling

AO; Bolton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading retail company is seeking a Consumer PR Executive in Bolton to manage media relations and execute PR campaigns for AO.com. The ideal candidate has strong PR and marketing experience, exceptional writing skills, and the ability to collaborate across teams. In return, the company offers benefits such as generous holiday leave, a pension plan, and wellness perks including discounted gym memberships.

Benefits

25 days of holiday plus bank holidays

Company pension contribution

Discounted gym membership

Enhanced family leave

On-site parking and breakfast perks

Paid volunteer days

Qualifications

• PR / marketing experience in a fast‑paced environment.
• Experience working on PR campaigns for national consumer brands.
• Strong media relations skills and lasting journalist relationships.
• Exceptional writing skills with a keen editorial eye.

Responsibilities

• Manage daily proactive and reactive media relations.
• Execute communications strategy for media coverage.
• Collaborate with internal teams to maximize impact.
• Pitch stories to top-tier media outlets.
• Assist with performance reporting.
• Write press releases and PR materials.
• Monitor media for newsjacking opportunities.
• Coordinate press photography and events.

Skills

PR / marketing experience

Strong media relations skills

Exceptional writing skills

Confident communicator

Job description

A leading retail company is seeking a Consumer PR Executive in Bolton to manage media relations and execute PR campaigns for AO.com. The ideal candidate has strong PR and marketing experience, exceptional writing skills, and the ability to collaborate across teams. In return, the company offers benefits such as generous holiday leave, a pension plan, and wellness perks including discounted gym memberships.