Commercial Marketing Manager (Maternity Cover)

Villa Park; Birmingham; On-site; GBP 42,000; Part time

Job summary

A prominent sports club is seeking a creative marketer to provide maternity cover within their marketing department. You will lead impactful marketing campaigns, drive engagement, and collaborate with teams to enhance the fan experience. Ideal candidates will have experience in consumer marketing, a strong understanding of digital channels, and the ability to work flexibly. The role includes engagement with CRM tools and requires excellent copywriting skills. Salary is set at £42,000 per annum.

Benefits

Staff benefits

Opportunities for growth

Qualifications

• Experience in the sport, retail, or entertainment industry is ideal.
• Data-driven approach and proficiency in reporting dashboards.
• Flexibility to work on matchdays, evenings, and weekends.

Responsibilities

• Lead high impact, multi-channel marketing campaigns.
• Collaborate with digital content and creative teams for campaign assets.
• Use insights and performance data to optimize marketing activities.

Skills

Proven experience in commercial or consumer marketing

Strong understanding of digital channels

Copywriting and creative briefing skills

Proficiency in marketing analytics

Excellent planning and delivering campaigns

Tools

CRM tools

Job description

Department : Marketing

Hours of Work : 35 hours per week

Contract Type : Specific Purpose (Maternity Cover)

Salary : £42,000 per annum

Location : Bodymoor Heath Training Ground

Closing Date : Sunday 11 January 2026

1. The Department

The Marketing Department sits within the wider commercial department and plays a central role in delivering creative, data-driven marketing campaigns to help us achieve our ambitious growth targets.

We have an opportunity for a creative-data driven marketer to join our high-performing team to provide maternity cover and play their part in the next chapter of our journey – working a pace, collaborating across the Club and helping shape the fan experience for millions.

2. The Role

You will lead on high impact, multi-channel marketing campaigns that drive sales and engagement across our three major revenue driving areas : retail, club stores, memberships and stadium tours. You will own end – to – end campaigns from planning and product positioning to market execution, for key moments such as kit launches, seasonal peaks, membership acquisition and renewals.

You will work closely with our digital content and creative teams to develop compelling assets that bring campaigns to life, while using insights, CRM, and performance data to continually optimise activity and improve ROI. You will also collaborate with teams across Retail, Ticketing, Memberships, amongst others to deliver a seamless, best-in-class experience for supporters.

For further information about the Role, please see the

3. The Person

You will need to have proven experience in commercial or consumer marketing, ideally within the sport, retail, or entertainment industry. You must also have a strong understanding of digital channels, CRM ecommerce and customer journeys. You must be confident in managing, planning and delivering multi – channel campaigns, with excellent copywriting, creative briefing and evaluation skills.

You will need to be data driven and proficient in using marketing analytics, CRM tools and reporting dashboards. You must be able to work flexibly as the club requires, this may include matchday working evenings and weekends, and other stadium events where required. You must also have access to a vehicle and / or the ability to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground

4. Why join us?

There has never been a better time to join Aston Villa Football Club.Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our to find out more.

As part of your application, you will be asked to :

1. Upload your CV

2. Answer the following question :

Please outline your key skills, qualities and experience which make you the ideal candidate for this role (400 words maximum)

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.