Commercial Events Manager

Hubbul; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading event management company in London seeks an experienced Sales Manager for an international defence event. The role involves driving sales and securing partnerships across the defence sector, requiring a strong B2B sales background and excellent networking skills. The ideal candidate has over 5 years of experience and a proven track record in sales. Attractive salary package and international travel opportunities are included.

Benefits

Competitive salary

Commission

Excellent benefits

International travel opportunities

Qualifications

• 5+ years' proven B2B sales experience, ideally in defence or large-scale events.
• Strong network across defence and security sectors.
• Track record of exceeding sales targets.

Responsibilities

• Develop and execute a sales strategy to meet targets.
• Identify and secure exhibitors and sponsors.
• Negotiate exhibition space sales and sponsorships.
• Maintain an active sales pipeline and report to Sales Director.

Skills

B2B sales experience

Communication skills

Negotiation skills

Relationship management

Fluent English

Education

Degree

Tools

Salesforce

Job description

Sales Manager - International Defence Event
London Competitive Salary + Commission + Excellent Benefits

I am recruiting on behalf of my client for an experienced Sales Manager to join the team launching a high-profile defence and security event in Africa.

This is a unique opportunity to play a pivotal role in driving exhibitor and sponsorship sales for a flagship launch event, working with government agencies, defence contractors, and industry stakeholders across Africa and global markets.

Key Responsibilities

• Develop and execute a comprehensive sales strategy to meet revenue targets

• Identify, approach, and secure exhibitors, sponsors, and partners across defence, aerospace, and security sectors

• Build and maintain relationships with government bodies, trade associations, and international delegations

• Negotiate and close exhibition space sales, sponsorships, and partnership agreements

• Maintain an active sales pipeline and provide regular reporting to the Sales Director

• Collaborate with marketing, operations, and content teams to ensure commitments are delivered

• Represent the event at industry forums, conferences, and networking opportunities

• Support on-site sales and client relationship management during the event

About You

• Degree educated with 5+ years' proven B2B sales experience, ideally in defence, aerospace, security or large-scale international events/exhibitions

• Strong network across the defence and security sectors in Africa and internationally

• Track record of exceeding sales targets and driving business development

• Excellent communication, negotiation, and presentation skills

• Confident engaging with senior-level stakeholders and decision-makers

• Proactive, with the ability to thrive under pressure and meet deadlines

• Fluent in English (French, Arabic, or Portuguese an advantage)

• Strong CRM knowledge (Salesforce preferred)

• Willingness to travel extensively across Africa and internationally

Package

• Competitive base salary + commission

• Excellent benefits

• International travel opportunities

This role is ideal for a commercially driven sales professional who is excited by the challenge of shaping and growing a new international defence event.

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