Commercial Director - The Hundred

DFL; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading sports organization in London seeks a Growth Director to lead audience and revenue strategies for The Hundred. The role includes developing marketing strategies, collaborating with partners, and leveraging data for decision-making. Candidates should have a proven track record in audience growth and excellent stakeholder management skills. Competitive salary and benefits offered.

Benefits

Competitive salary

25 days holiday

Pension Scheme

Private medical insurance

Employee Assistance Programme

Training and Development opportunities

Cycle to Work Scheme

Discounted tickets

Qualifications

• Track record of audience growth and commercial impact.
• Strategic vision and understanding of sports promotion.
• Ability to manage complex stakeholder environments.

Responsibilities

• Develop brand, marketing, and audience strategy.
• Create commercial opportunities to grow revenue.
• Collaborate with partners to maximize growth.
• Lead commercial and marketing delivery initiatives.

Skills

Audience growth

Commercial impact

Strategic vision

Stakeholder engagement

Job description

PURPOSE

The Hundred is a sporting event like no other. World class entertainment, the world’s best players and the women’s and men’s games on equal footing. It is the highest profile sports event to launch in the UK for many years and r has taken a leap forward in the past 12 months. It now boasts a hugely impressive roster of new investment partners who share our passion and vision for growth.

Our ambitions are big. We aim to deliver world-class cricket with the very best players, create box-office moments and grow national TV audiences, build lasting passion for teams, and accelerate value creation for teams. Achieving these ambitions requires clear and focused audience, brand and commercial strategy, which the Commercial Director will help to shape and deliver.

This role is accountable to the MD, The Hundred for growing the audiences and revenues of The Hundred. The Growth Director is a key member of The Hundred Leadership Team and will work within the wider ECB structures, including working closely with the Chief Revenue Officer.The successful candidate will be accountable for all sales, digital and marketing activity of The Hundred central, as well as new business development activity.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment.It teaches important skills, both physical and social.It can help inclusion and social cohesion, bringing communities together.

The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

OUR VALUES

• Run on respect. We ensure our game is based on fairness, respect and decency.
• Embrace enjoyment. We make sure everyone finds fun in the game.
• Build belonging. We actively include so everyone can find a place in the game.
• Progress with purpose. We stay open to change to keep the game moving forward.

YOU’LL LOVE THIS JOB IF

• You thrive on bringing together brand, commercial, and audience strategies and enjoy turning vision into results / measurable result.
• You are driven by innovation and long-term impact, and excited to partner with major stakeholders to grow audiences, unlock new revenue, and strengthen the connection between fans and the competition.

YOU’LL BE DOING

As The Hundred continues to grow, the role will evolve, offering the chance to shape new opportunities and make a lasting impact.

Core responsibilities will include:

• Develop the short- and long-term brand, marketing and audience strategy, working with ECB Marketing team.
• Develop new commercial opportunities to grow revenue and help to build the long-term brand and value of The Hundred.
• Collaborate with broadcasters and ECB CRO to maximise growth and value creation through storytelling, events and alignment of event delivery and marketing plans.
• Ensure partners see clear impact, from activations and ROI to renewal, in collaboration with the ECB Commercial team.
• Develop a shared data and insight framework with teams, enabling everyone to understand and grow their fans, and make data-driven decisions.
• Develop the data and digital products strategy for The Hundred, including the ticketing platform.
• Help teams turn The Hundred’s growth strategy into local execution, through establishing and leading the Commercial and Marketing Delivery Groups.
• Collaborate with Commercial team to define and deliver the new revenue and commercial partnership strategy.

YOU’LL HAVE

• A successful and consistent track record of audience growth and commercial impact
• Outstanding strategic vision with a sound knowledge and understanding of the promotion of sport at both international and domestic levels.
• Excellent ability to manage processes and people, including engagement with a complex, matrixed stakeholder environment.

YOU’LL RECEIVE

• Competitive salary
• Holiday - 25 days a year
• Volunteering – 2 days a year
• Pension Scheme
• Private medical insurance
• Employee health cash-back plan
• Long-term sickness insurance
• Life assurance - a multiple of your annual basic salary
• Enhanced family leave and pay
• OpenBlend - an innovative coaching and performance management tool
• Learning and Development - a range of programmes and initiatives to help you develop and reach your potential
• Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
• 30% Castore discount
• Cycle 2 Work Scheme
• Season ticket loan
• Preferential access to tickets to England and The Hundred games
• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network