Commercial Director

ZipRecruiter; Reading; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading forklift truck provider in the UK is seeking an experienced individual for a senior commercial role. You will develop and implement commercial strategies across various business areas, lead sales teams to achieve targets, and drive revenue growth. Excellent leadership, negotiation skills, and a solid understanding of sales and rental models are required for success in this role. This is an office-based position with some flexible working options.

Qualifications

• Proven experience in a senior commercial role within the forklift truck industry.
• Strong understanding of sales and rental business models.
• Track record of delivering revenue growth and profitability.

Responsibilities

• Develop and implement the commercial strategy across sales, rentals, service, and aftersales.
• Lead sales teams to achieve revenue and margin targets.
• Identify new market opportunities and strategic partnerships.

Skills

Leadership

Commercial acumen

Sales strategy

Negotiation

Customer relationship management

Analytical skills

Job description

Overview

We are excited to be the retained search partner for a business that has along standing reputation of excellence in the forklift truck industry. One of the UK’s market leaders in providing forklift trucks for both rental and sale.

Responsibilities

• Develop and implement the commercial strategy across sales, rentals, service, and aftersales.
• Lead and manage the sales teams to achieve revenue and margin targets.
• Identify new market opportunities and strategic partnerships to expand the customer base.
• Oversee pricing, contract negotiation, and customer relationship management.
• Collaborate with operations and finance to ensure commercial goals align with business capabilities.
• Monitor market trends, competitor activity, and customer feedback to inform decision-making.
• Drive continuous improvement in sales processes, customer experience, and operational efficiency.
• Report on commercial performance and contribute to SLT discussions and planning.

Key Skills & Experience

• We are looking for an experienced, commercially astute individual with proven experience in a senior commercial role within the forklift truck industry.
• Strong understanding of both sales and rental business models.
• Excellent leadership and relationship-building skills.
• Commercially minded with a track record of delivering revenue growth and profitability.
• Comfortable working in a fast and high growth business environment with a hands-on approach.
• Strong analytical and financial acumen
• Skilled in negotiating high value deals and managing contracts
• Excellent knowledge of pricing and margin optimisation and can be creative with solutions
• Ability to inspire, coach and hold teams accountable
• Operates focused on customer satisfaction
• Strong interpersonal skills to build and maintain client relationships

Please note this is an office based role with some flexible working.