Client Manager

Dentsu; Camden Town; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in Camden Town seeks a skilled professional to manage FMCG client campaigns, develop strategies, and optimize performance across multiple channels. The ideal candidate excels in client service, has strong analytical skills, and is experienced in project management. Join a diverse team focused on innovation and creativity.

Qualifications

• Experience managing campaigns across multiple channels.
• Knowledge of consumer journeys and strategic planning.
• Ability to analyze data and apply findings to campaigns.

Responsibilities

• Plan and manage campaigns for leading FMCG clients.
• Manage relationships with clients and internal stakeholders.
• Monitor campaign performance and optimize strategies.

Skills

Client service skills

Communication skills

Analytical skills

Project management

Team management

Tools

Dentsu planning tools

Digital media concepts

Job description

This role will be on two of Carat's leading FMCG clients with the following info/requirements:

Responsibilities

• Opportunity for planning campaigns as part of the annual planning process, and managing activations through the year.
• Ownership of some brands, alongside supporting the Account Director on others. Line management of a Client Executive.
• Experience across multiple channels, primarily AV, social, programmatic and outdoor. Partnerships and influencer campaigns are also used. Experience in TV and Digital channels is mandatory.
• Excellent client service skills.
• Developing strong relationships with the wider dentsu specialist teams.

Planning responsibilities

• Work with the strategist, senior planners, and dentsu data sources to create robust consumer journeys to help inform strategic development
• Full knowledge of dentsu planning tools and processes (eg Designing For People, Audience Builder) and understand when these should be implemented
• Involvement in creating ideation sessions with relevant dentsu stakeholders to develop ecosystem based on developed and agreed strategy
• Work with, and brief, dentsu stakeholders across relevant brands/OPCO's to develop activation plans from the agreed ecosystem. Ensure the stakeholders deliver work to brief and on time.
• Work with activation teams and clients to ensure any learnings from campaign optimisation are actively applied to the campaign

Commercial Acumen

• Understands commercial terms of the contract;
• Considers all aspects of the plan from a commercial perspective and in relation to the original brief;
• General understanding of business models and trends, particularly within the client sector;
• External market awareness: both in the media industry and client-specific challenges.

Media, strategy and product skills

• Sound knowledge of all dentsu network services;
• Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc.;
• Holistic view of Bought, Owned and Earned (BOE) media;
• Good understanding of holistic digital media concepts, propositions, dentsu digital services;
• Ability to analyse numerical data and pull out reasonable and rational conclusions to underpin innovative strategic plan.

Communication

• Excellent communicator: verbal, written, presentation, listening skills with internal and external stakeholders both senior and junior;
• Relationship-builder: thinks and acts proactively to create regular contact opportunities; shares information, experience and insight with client to build trust and mutual respect; aims to attain position of Trusted Advisor to client
• High level of attention to detail with all outputs.

Self-awareness and organisation

• Resilient: adopts energised and enthusiastic approach even when under pressure;
• Project management skill: draws up plan for delivery of work to deadlines and with all milestones plotted; follows up key deliverables to ensure timely delivery and heads off any risk to this with proactive checking in.

Teamwork and people management

• People management: sense of ownership in carrying out direct reports' reviews and giving feedback.
• Understands how to handle difficult and sensitive conversations with direct reports.
• Delegates, checking in for support where necessary;
• Deploys a mentoring style; gives praise and constructive feedback;
• Listens actively.

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.