Client Executive

Dentsu; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global marketing agency in Manchester is seeking an AV Planner to support campaign planning and delivery. The role involves ensuring AV activities meet contractual guarantees, generating performance analysis, and maintaining strong relationships with clients. The ideal candidate will have experience in AV planning and possess excellent communication and organizational skills.

Qualifications

• Mature & proactive approach to people & workloads.
• Owning strong relationships.
• Ability to ensure 100% accurate output across AV processes.

Responsibilities

• Supporting the team to provide best-in-class implementation of AV solutions.
• Ensuring AV activity is delivered to value and contractual guarantees.
• Generating reports and insightful analysis on campaign effectiveness.

Skills

Experience in TV, VOD, Cinema, CTV and Audio planning and/or buying

Excellent communication & problem-solving skills

Excellent attention to detail

Strong presentation abilities

Job description

Overview

The successful candidate will be joining a friendly and collaborative AV community with the expectation of delivering best in class AV planning & buying client servicing, commercial delivery, media owner relationships. This individual should show robust organisation, diligence, positivity, respect, and a passion for the role.

Responsibilities

• Campaign Planning Assistance: Supporting the team to provide best-in-class implementation and innovative AV media solutions in response to briefs from clients.
• Campaign delivery assurances: Ensuring AV activity across Linear, VOD, Cinema and Audio is delivered to value and contractual guarantees.
• Buying Excellence: Demonstrating consistent rigour and accuracy throughout the AV buying process to deliver high quality campaigns for clients.
• Investment Support: Provide support in tracking client investment through forecasting tools and as part of the AV buying process, demonstrating commercial acumen.
• Performance Analysis: Responsible for the generation of reports and insightful analysis on delivery and effectiveness of campaigns.
• Financial Accuracy: Support the team in ensuring timely and accurate billing of client campaigns on a monthly basis.
• Industry Trends: Keeping up with what\'s happening in the world of AV Media, having an opinion, and proactively sharing updates both internally and with wider stakeholders.
• Excellent Communication: Forging positive relationships through strong communication with internal teams, media partners and clients.
• Training Excellence: Engaging proactively with all relevant training schemes including TV Masters, Media Maths and presentation training.
• Activation tasks: TV & VOD Planning & buying: Creating accurate front sheets & trackers in advance to launch, managing specials & PYOs, actioning daily turnarounds driving optimisations across campaigns, leading surgeries and ensuring Saleshouses action feedback. Understanding audience sizes, market conditions and efficient trading routes to drive best in class AV planning for client delivery.
• Audio Planning & buying: Ability to utilise RACE & JET to plan, track and deliver best in class Audio campaigns. Strong relationships with Digital audio contacts providing clear communication from briefing to booking. Understanding of Digital audio planning & booking process encompassing Prisma, Tags etc.
• Cinema planning: Clear understanding of cinema trading routes for strategy and planning, CPM commitments & delivery, weekly tracking and accountability for billing.
• AVP & Caria: Proficient use of AVP to support wider team through campaign set ups, updating shares, managing VP, ensuring alignment with plans & POs, aligned to Caria.
• Audit & Econometric data: Sourcing accurate data across all channels TV, VOD, CTV, Audio, Cinema to support team with key audit & econometric tracking tasks for comprehensive measurement.
• Campaign set ups: Ensuring all buying briefs are accurate and saved in folders. VOD & Radio booking forms are loaded accurately on Zoho within timeframes, client specific naming conventions are followed, confirming all campaigns are pre-checked and confirmed with SHs, Tags and trackers are set up prior to internal and external SLAs, Saleshouses have confirmed all requirements are met for go live, Campaigns have gone live on the scheduled date for successful campaign launches.

Qualifications & Skills

• Internal, media owner and agency feedback.
• Performance descriptor being Successful, Very Strong or Exceptional.
• Team retention & progression.
• Client growth and development.
• Personal Development.
• Internal & external relationships.
• Contribute to award winning work.
• 100% accuracy on all AV output.
• Experience in TV, VOD, Cinema, CTV and Audio planning and/or buying.
• Experience training new starters.
• Mature & proactive approach to people & workloads.
• Owning strong relationships.
• Ability to ensure 100% accurate output across AV processes.
• Knowledge & skills: Clear understanding of the AV marketplace and new opportunities.
• Clear understanding of the role of AV on media plans.
• Excellent communication & problem-solving skills.
• Excellent attention to detail.
• IT literate.
• Strong presentation abilities.
• Organised & professional.

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